Childrens Outdoor Clothing Retailer Wellies And Worms Set to Celebrate 3rd Birthday in Style

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Wellies And Worms, the UK ecommerce retailer of childrens outdoor clothing and travel accessories, celebrates it's 3rd birthday this week against a backdrop of continuing sales growth and expansion of it's key product areas.

Our investment program will continue throughout 2012 with plans for a mobile version of the website

Wellies And Worms, the UK ecommerce retailer of childrens outdoor clothing and travel accessories, celebrates it's 3rd birthday this week against a backdrop of continuing sales growth and expansion of it's key product areas.

The company, which launched in May 2009, has also just completed a restructuring of its product range to focus predominantly on childrens raincoats, wellies, luggage, backpacks and reins and ski and swimwear.

The company continues to invest heavily in providing a positive customer experience, having just carried out a major upgrade to their shopping cart system to take advantage of new website features. Wellies And Worms also recently switched to Interlink courier so their customers can benefit from Interlink's next working day delivery with 1 hour time slots. There's no longer any need for customers to wait in all day as they receive an email and/or SMS text message early on the day of delivery, notifying them of their one hour delivery window.

Managing Director Graham Cox says "We've seen turnover increase by almost 60% over the past year and as we turn three years old, we're more committed than ever to providing the best customer experience and service to our customers to extend that growth further still. Our investment program will continue throughout 2012 with plans for a mobile version of the website and the introduction of overseas shipping, initially just to Europe but eventually worldwide."

Wellies and Worms customer-centric approach has already paid dividends as the hundreds of positive customer reviews on the website verify. "Part of how we differentiate ourselves from our competitors is through our customer service and after-sales care. In addition to free returns, we'll also exchange an item for free. We send all exchanges by our standard next working day delivery, so customers know they won't have a long wait to receive their replacement item. We also encourage all our customers to provide product feedback by reviewing items and we now have several hundred customer reviews across our product range."

Wellies And Worms continues to attract marquee brands and now stocks the iconic Hunter brand of kids wellies and welly socks, with rainwear and skiwear from Helly Hansen and Didricksons to follow in late summer/early autumn. "We're hugely excited to be stocking these new scandinavian brands" adds Graham, "both Didriksons and Helly Hansen have a reputation for premium quality and they complement our existing brands such as Hatley, Spotty Otter, Kozikidz and Hippychick perfectly."

For more information visit the Wellies And Worms web site http://welliesandworms.co.uk or contact the sales team on 0845 459 9230 or email us at support(at)welliesandworms(dot)co(dot)uk

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