Wearever Incontinence Products Boom in First Quarter Online Sales

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North Carolina manufacturer & retailer of adult incontinence underwear & supplies crushes former Q1 figures.

Incontinence Underwear - Incontinence Briefs - Eversures

Eversures, the online retailer of Wearever incontinence underwear, hit historic marks this year in web traffic and online sales

Prime Life Fibers, the premier manufacturer and retailer of fashionable, comfortable and reusable incontinence underwear, finished the first quarter of 2012 with historic figures in web traffic and online sales.

Prime Life Fibers CEO Bob Deerin founded his company and the Wearever Incontinence catalog of adult incontinence undergarments and supplies. In 2011, Deerin’s company launched re-launched its online store, Eversures.com, last year focused a new ecommerce strategy that has paid off.

With their moves came results -- the new Eversures site saw a 30% increase in sales in the final quarter of 2011 and finished the first quarter of 2012 with web traffic up by over 40% and direct online revenue up almost 16%.

Not only was the front-end of the site given a facelift, but functionality was improved to enhance the overall customer experience. With a large portion of Wearever’s clientele being seniors: ease of use and navigation allows Prime Life Fibers to make their products and service accessible to a generation that did not grow up with the Internet.

Prime Life Fibers’ primary products, Wearever Incontinence Panties for women and Incontinence Briefs for men, are both produced and sold by Deerin’s company.

Deerin is excited about the future of his company and serving his customers with new products and services.

About Prime Life Fibers:
Bob Deerin saw an opportunity when he noticed a flourishing European industry, reusable incontinence underwear, had no equivalent in the US market. With the opportunity to provide a quality product at a lower overall cost, Bob started Prime Life Fibers, Inc.
The successful evolution of the company from its early days to its position of leadership today is based on a drive to develop the best incontinence products on the market. In order to do so, they must meet consistent quality and performance, stylish designs and attractive pricing.

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Katie Riesenfeld
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