Washington, DC (PRWEB) May 21, 2012
Executives from newBrandAnalytics, the leading provider of Social Business Intelligence solutions, will be featured speakers at the 34th Annual NYU International Hospitality Industry Investment Conference. Industry insider Mark Lomanno, Executive Board Member of newBrandAnalytics and former President of Smith Travel Research (STR), will be featured in a research forum exploring what is influencing the vision of industry insiders in their hospitality sectors. newBrandAnalytics Founder Ashish Gambhir, panelist on “Social Media Strategies: Spreading the Gospel After Learning Proven Networking Techniques,” will discuss how hoteliers can use social media feedback to engage guests to become brand advocates and how to maximize and measure results.
"Given today's rapidly evolving lodging environment, strategic industry thinkers need to look at their business in a whole new way,” explains Lomanno. “In a world where the customer’s voice is always heard, social media sites play an ever increasing role and the fragmented nature of the industry's financial and operating model invites third party involvement, innovative solutions need to be explored.”
newBrandAnalytics, which is also a sponsor of the event, has been described by industry thought leaders as the most innovative guest satisfaction technology in hospitality in the last decade. Companies use the newBrandAnalytics platform to glean real-time, voice-of-customer intelligence inherent in their customers’ online conversations, enabling them to understand not only what their customers are saying, but also why they are saying it and how it impacts their business strategy. Going well beyond simple social metrics, the newBrandAnalytics technology generates industry specific customer insight through operational categories that truly matter to brands - such as service performance, employee feedback, and product quality. These actionable insights can be drilled down to look at specific units, locations, properties, etc., and are proven to yield operational improvement, enhanced marketing measurement, and new strategic initiatives that help clients deliver a brand-defining customer experience.
The 34th Annual NYU International Hospitality Industry Investment Conference, being held June 3-5, 2012 in New York, will bring together lodging leaders from around the globe. The conference will feature general sessions, workshops,
and networking events to provide data, analysis, perspectives, insights and opportunities.
Washington, D.C.-based newBrandAnalytics is the leader in Social Business Intelligence solutions for the restaurant, hospitality, retail, travel, and leisure industries. Their flagship offering, Social Guest SatisfactionTM is used by thousands of restaurants, hotels, and retailers and is proven to improve guest experience. The company was recently named the Venture Summit Mid-Atlantic 100 Company of the Year. http://www.newBrandAnalytics.com