Typing on a mobile phone is cumbersome. As a mobile app user, you won’t take the time to fill out a survey. App developers are missing out on important insights because providing feedback just isn’t easy for mobile users.
San Mateo, CA (PRWEB) May 21, 2012
Saygent, the pioneer in mobile voice feedback, announces the public beta launch of mSay, an in-app voice feedback solution. With only few lines of code, developers can now present a question to their users and let users respond to the question verbally, in a Siri-like experience. Saygent then turns the free-flowing voice responses into actionable insights that drive loyalty, sales and overall customer service.
Even with subpar tools, customer feedback fuels decision-making in brick-and-mortar retail, yet mobile app developers are even more blind to the emotions and motivations behind app use and mobile shopping. Current solutions do not tell app marketers what their users think and feel about the app experience, the products they are purchasing and more. Developers today rely on data analytics to explain user behavior but many questions remain unanswered such as why do some users purchase virtual goods, while other don’t.
“Mobile feedback is broke,” says Guy Hirsch, CEO of Saygent. “Typing on a mobile phone is cumbersome. As a mobile app user, you won’t take the time to fill out a survey. App developers are missing out on important insights because providing feedback just isn’t easy for mobile users.”
With mSay, providing feedback becomes as easy as speaking into your phone. For users, the process is painless and feels natural, which increases the quantity and quality of information they share with the apps they use. Marketers are rewarded with rich insight on satisfaction, motivation and purchase drivers. Hirsch adds, “We believe Saygent is the future of mobile feedback. This is a win for both users and app developers.”
Once the user provides feedback, Saygent’s analysis engine turns their stories into metrics and uses cutting-edge technology to smartly categorize the voice assets to enable faster decision-making and better customer care.
mSay is now available for the Android Mobile Platform. iOS support will be announced rapidly.