Baltimore, Maryland (PRWEB) May 22, 2012
gotügo, a premier provider of portable restrooms and restroom trailers in the Baltimore, Northern Virginia, and D.C. metro areas, witnesses significant success following notable website redesign. The redesign project included significant updates to the homepage layout and navigational structure, and was focused on strengthening gotügo’s online presence as they continually strive to better serve area customers. Following the successful redesign launch, gotügo saw substantial increases in traffic and conversion.
gotügo engaged with a Baltimore-‐based web design firm for the comprehensive redesign project, and as a way to leverage digital marketing strategies.
The redesign project focused on creating a sophisticated online aesthetic, while enhancing functionality and ease of use. Tactics aimed at enhancing lead generation, such as strategically placed contact forms, create stronger calls-‐to-‐action and persuade site visitors to convert to leads. The new navigational structure targets specific audience segments, efficiently guiding site visitors based on event type or porta potty need. Lastly, a significantly redesigned homepage layout creates a captivating and refined online visual, while keeping in tune with the gotügo brand.
The redesign project exhibited significant success. gotügo increased traffic 42% year over year in the month of April, and significantly lowered the bounce rate on the site. gotügo also witnessed an exceptional conversion rate, with a 41% increase in conversion for the month of April in comparison to the previous year.
Stacey Sherbert, VP of sales and marketing for gotügo, is pleased with the results of the redesign. “This redesign project presented us with a great opportunity to reach new target markets while strengthening the gotügo experience for current customers. We feel the redesign successfully translated the gotügo brand for online markets, and we have witnessed notable results in both traffic and lead generation since launch.”
gotügo is a leading portable toilet rental company that has been serving the Maryland, D.C., and Northern Virginia area for over thirty years. gotügo’s esteemed reputation is built on an unmatched ability to deliver fast and efficient service, immaculate units, and highly competitive pricing.