. “I hope this K-SOOL premier tasting event in New York City will be the foundation of the globalization of Korean traditional alcoholic beverages,” said Kim Jae-Soo, CEO of Korea Agro-Fisheries & Food Trade Corporation.
New York, NY (PRWEB) May 22, 2012
K-SOOL, the new global brand of Korea’s traditional alcoholic beverages, is initiating its U.S. expansion with premier tasting events. As ‘K-SOOL paired with K-FOOD tuned with K-POP' literally says that the Korean traditional alcoholic beverages will be paired with authentic Korean food with the performance of K-POP artists on June 5, 6 and 7 from 6-10 p.m. at New York’s hottest Korean restaurant KRISTALBELLI, owned by Asia's leading entertainment mogul, JYP.
‘SOOL’ is the generic term for Korean traditional alcoholic beverages that are brewed with clean and pure methods. Brewing SOOL is a one-year process performed by artisans at microbreweries based on the Yin Yang philosophy, with each type of liquor serving particular occasions, such as marriage, harvest and longevity. K-SOOL is a short brand term for Korean traditional alcoholic beverages and it represents over 1,000 different types of SOOLs made in Korea with its rich history of 1,700 years.
K-SOOL, crafted by Korea’s master artisans, is the great alternative to wine, sake and baijiu for anyone who appreciates exquisite alcohols. Launched in Korea four years ago by Korean Traditional Alcoholic Beverage Development Association, annual contests select and honor the top K-SOOL out of thousands of kinds followed by national conventions and tasting events around the world.
Unlike wine made of grapes and sake made of rice, K-SOOL uses diverse ingredients brewed from fermented rice, seasonal fruits and herbs and seasonal flowers. It is largely categorized as Fruit SOOL (Gwasilju), Distilled SOOL (Jeungryuju) and Rice SOOL (Takju/Yakju), however the variety of flavors and benefits of K-SOOL is overwhelmingly wide. K-SOOL is considered best when the six flavors are harmonized in balance: sweet, sour, pungent, roasted, bitter and spicy flavors.
This K-SOOL paired with K-FOOD tuned with K-POP tasting events at KRISTALBELLI will be the debut of 32 winners of the 2011 National Sool Competition in the U.S. This free event, funded by Korean Traditional Alcoholic Beverages Export Council, will promote and educate people about SOOL and its characteristics. The light Korean dishes will be provided by KRISTALBELLI and the 2011 K-POP contest first place winner, Eric Veator, will perform “Into the New World” dance along with other K-POP artists from JYPE, JYP Entertainment.
“Much attention to the Korean Wave fired through the world and well-being life gives the best opportunity for Korea to let the world know its traditional liquor,” said Kim Jae-Soo, CEO of Korea Agro-Fisheries & Food Trade Corporation. “I hope this K-SOOL premier tasting event in New York City will be the foundation of the globalization of Korean traditional alcoholic beverages.”
'K-SOOL paired with K-FOOD tuned with K-POP' Free Tasting Events
8 West 36th St. New York, NY 10018