Greenberg Traurig Grows Entertainment and Media Practice with Addition of Tucker McCrady in New York

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Tucker McCrady joins Greenberg Traurig

The international law firm Greenberg Traurig, LLP announced that W. Tucker McCrady has joined the firm as of counsel in the Entertainment and Media Practice. Prior to joining the firm, McCrady was Vice President of Litigation at Warner Music Group, where he managed litigation for all of Warner Music Group worldwide.

McCrady focuses his practice on entertainment law, with an emphasis on copyright, intellectual property and contracts. He has negotiated national and international digital music agreements, including Warner Music Group’s first mp3 distribution deals, first digital locker deals, first unlimited download deals, and first experimental peer-to-peer download deals, and a wide range of others. He has advised clients on other copyright, trademark and patent matters as well, including in connection with asset purchase agreements, security agreements and merger agreements.

“We are pleased to welcome Tucker to the Greenberg Traurig team,” said Bobby Rosenbloum, Co-chair of Greenberg Traurig’s Atlanta Entertainment and Media Practice. “His extensive experience in digital development from the record company perspective will be a great asset to our clients.”

“Our multi-disciplinary entertainment and media practice concentrates on many areas including music, motion picture, television and sports,” said Joel A. Katz, Chair of Greenberg Traurig’s Global Entertainment and Media Practice. “As we strategically grow our group overall, one area of particular focus is the digital media space. Tucker’s depth in this area is invaluable.”

“I’m delighted to be joining the talented team in Greenberg Traurig’s entertainment and media practice,” McCrady said. “I’ve spent years negotiating with them from the other side of the table, and they are simply the best in the business. And I’m excited to be partnering directly with digital innovators, as we all work to shape the music business of the future.”

McCrady has an A.B., cum laude, from Harvard University, a Drama Division degree from the Julliard School, and a J.D. from Columbia University. In his former life as an actor, he appeared in musicals, comedies, and classical dramas both on and off Broadway and in theaters around the country, as well as in specials on HBO and the Sundance Channel.

Greenberg Traurig offers clients a preeminent, wide-ranging Entertainment and Media Practice, with attorneys focusing on digital media, television, mobile content delivery, music, motion pictures, sports, Internet, publishing and theater. Greenberg Traurig was among the first law firms in the country to create a branded media practice – and has emerged as a predominant global player in the digital space.

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Joey Kaiser
Greenberg Traurig, LLP
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