Waco Tribune-Herald Embraces Cloud Computing with Digital Technology International

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Texas publisher will deploy digital circulation and advertising solutions via DTI's award-winning cloud computing platform

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With the new Digital Technology software we are looking not only to modernize our systems and processes, but to make us more efficient.

Donnis Baggett
Editor and Publisher
Waco Tribune-Herald

Digital Technology International (DTI™) announced an agreement with The Waco Tribune-Herald, a Robinson Media publication in Waco, TX, to deploy DTI Advertising, DTI Circulation, and DTI’s financial software via DTI Cloud, its award-winning cloud computing platform.

The Tribune-Herald is a long-time Digital Technology customer and has renewed its partnership with DTI to help meet its strategic business goals with Digital Technology’s latest software solutions.

Moving their enterprise applications to a cloud computing model is a strategic decision for the Tribune-Herald. DTI Cloud is the most advanced cloud computing platform in the news media industry. The Tribune-Herald chose DTI Cloud to deliver financial and competitive advantages along with the benefit of focusing on core publishing activities.

“The cloud approach is by far the logical direction for our business,” said Donnis Baggett, editor and publisher, the Waco Tribune-Herald. “We like the staffing efficiencies, plus the security and backup of the cloud. That is the direction we are going in for all of our enterprise systems.”

The Tribune-Herald expects an immediate increase in productivity levels—staff and resources will be solely focused on their core business of audience engagement as the dominant news source in central Texas.

Baggett continues, “With the new Digital Technology software we are looking not only to modernize our systems and processes, but to make us more efficient. We have a strong print circulation base in Waco, and want to be certain we are serving our subscribers in an efficient manner. Our goal in selecting DTI is to simplify processes, provide more functionality and to increase involvement by our ad staff, which we can translate into revenue increases.”

“Pairing their new circulation, advertising, and financial digital solutions with DTI Cloud is a brilliant move for the Tribune-Herald,” said Don Oldham, CEO, Digital Technology. “It’s a platform to enable their new digital business model with dramatic operational improvements over their current ways of doing business. We are confident that the Tribune-Herald will increase their audience engagement which is the key to revenue expansion.”

DTI Circulation provides the Tribune-Herald with the industry-leading audience relationship management solution. They will have live business analytics for measuring and managing subscription growth.

DTI Advertising will provide the Tribune-Herald everything necessary for effective cross-media ad sales, production, and billing—using mobile sales tools, data-driven customer service, and tight integration with CRM and financials.

DTI Cloud is a digital cost-performance platform that will directly improve productivity in the Tribune-Herald’s circulation, advertising, and financial departments. The latest competitive features and the most current versions of software are always available through DTI Cloud.

Digital Technology delivers Digital All Ways.

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