New Site Showcases Cutting Edge Golf Fashions

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Improved design and e-commerce functions make high-quality women’s golf apparel more accessible than ever before; technology supports iPad shopping for “women on-the-go”

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Golf Apparel for the woman on the go

The mother-daughter team founders of Wear to Win® today announced the re-launch of their golf apparel onnline store, The new website design was a collaboration between Wear to Win and Precept Partners, their Internet developers based in nearby Buchanan, Michigan.

Cindy Ormson, co-founder of Wear to Win, says, “Our new site provides fashion conscious golf apparel shoppers with a wide array of improvements to make their online shopping experience faster, easier and more fun than ever. It’s perfect for today’s hectic lifestyle.”

The new website is designed to function on virtually every device, from PCs to the latest tablet computers, including Apple’s popular iPad. Precept manager, Stephen Antisdel explains, “Many websites use an older technology that’s incompatible with Apple’s iPad ecosystem. The new WearToWin site uses the latest HTML5 technology to make it cross-platform compatible. It works great on iPad and Android tablets; it’s perfect for Wear to Win’s 'women on-the-go'

Co-Founder Laura Ormson explains the Wear to Win brand philosophy saying, “Taking the very essence of the values we learn through golf and applying them to real life is at the heart of Wear to Win. Playing Fiercely, Living Beautifully is our brand message that women everywhere can relate to in their competitive spirit and in their multi-tasked lives.”

Wear to Win® introduced its newest collection of golfwear at The PGA Show Orlando and celebrated its second year of participation in 2012. Wear to Win® is worn by top amateurs and professionals in tournaments such as the US Girls’ Championship, The Futures Tour, and the US Women’s Open.

About Wear to Win
Wear to Win produces a cutting edge, high style collection of ladies golf skorts, shirts, jackets and accessories. The Wear to Win brand and apparel authentically work in concert to empower female golfers to be self-confident on and off the golf course. The brand continues to expand to markets nationwide, proudly featuring clothing that is beautifully made in the USA. Wear to Win’s apparel collection and complete online store can be found at

About Precept Partners
Precept Partners provides award winning website design and online marketing services proven by more than $100MM in online sales revenue. Client recognition includes coverage of their work in The Wall Street Journal, BusinessWeek, NPR, and awards including the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award and many others. More at

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Laura Ormson