Likelii Secures $450K in Seed Funding

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Likelii, a disruptive supply chain solution for the multi-layered, inefficient wine industry, announced that it has secured $450K in seed funding from Angel investors.

The $30B wine industry has a supply chain that is tightly regulated and inefficient from the Prohibition era. Markets are highly localized due to licensing, limiting all points in the supply chain to narrow geographic areas. Likelii, http://www.likelii.com, delivers a marketplace supported by a new supply-chain infrastructure that works with the entire supply chain to extend the reach of all players.

Its platform matches up supply and demand, facilitating the distribution for all wines to all the major wine markets. For wineries, Likelii is a one-stop-shop to distribute to ALL major wine markets by working with supply-chain partners in 40 states. Likelii also partners with wholesalers, distributors and retailers to move inventory and expand the consumer base beyond geographic restrictions.

This also results in a wider selection of wines available to consumers as well as an ability for consumers to purchase more wines online to be delivered to their home.

Consumer Recommendation Engine
Likelii also serves as a digital bridge between consumers and the supply chain through its patent-pending wine recommendations engine.

After consumers identify at least one favorite wine, Likelii utilizes two algorithms and 1M data points to accurately recommend other wines the consumer is most likely to enjoy. Over time, the algorithm builds on the customer’s ratings and tastes to refine its recommendations. Likelii seeks to break through the volumes of wine data and the complicated wine rating systems to simply present consumers with a personalized recommendation tailored to their taste.

“Studies show that faced with a choice of 300-3000 SKUs at stores, consumers resort to buying the same tried, familiar wines,” said Radhika Dutt, co-founder and CEO of Likelii. “Likelii makes wine exploration fun and simple – our patent-pending algorithm gains insights about your favorites and provides recommendations matched to your tastes. Build your queue of wines you want to try, and your purchases will be shipped for free through Likelii’s ecommerce store.”

Investors
Seed funding was made by Thierry Maupile and Amit Tiwari. Both investors were early members of management at Starent, a telecommunications start-up that was sold for $3B to Cisco Systems in 2010.

About Likelii
Likelii was formed in 2011 to help customers easily find and explore wines. Headquartered in Cambridge, MA, Likelii is led by women entrepreneurs: Radhika Dutt, Eugenia Perelman, and Jennifer Joyce. Radhika Dutt previously co-founded Lobby7 which was acquired by Scansoft/Nuance. She holds Bachelor’s and Master’s degrees from MIT. Eugenia Perleman is a senior technologist from Sapient with 13 years experience delivering solutions for the financial and retail sectors. Jennifer Joyce has over 13 years of consumer marketing experience. Most recently she was CMO of a European online gaming start-up, Everest Gaming, growing this company from $24M to $150M resulting in a profitable exit to a French online gaming company.

For additional information, Contact:
Jennifer Joyce
Chief Marketing Officer
Likelii
jjoyce[at]likelii[dot]com
617-784-9185

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Jennifer Joyce

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