Beauty Company Inspired by Mother-Daughter Duo

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What's Your Virtue? lip gloss promotes good virtues and boosts self-esteem

The Lip Bliss collection consists of six shades of gloss branded for six different virtues

I started the company to make the statement that beauty products don’t need sexual implications to be popular and relevant to women of all ages.

What’s Your Virtue?, an Arizona-based beauty company founded on the belief that beauty starts from within, has launched Lip Bliss™, a collection of values touting lip glosses aimed at inspiring young girls and women. The venture grew out of one mother’s desire to provide her teenage daughters with a wholesome alternative to the cosmetic products currently being sold on the market.

“Before starting What’s Your Virtue? I was shocked to see explicit and suggestive language used to brand many of the cosmetic products being marketed to young girls,” said Sara Buntrock, co-founder of What’s Your Virtue?. “I didn’t think it was appropriate for my daughters to be exposed to sexually explicit messaging with products they use every day such as lip gloss. I started the company to make the statement that beauty products don’t need sexual implications to be popular and relevant to women of all ages.”

Sara and her daughter found their purpose in a niche market where they encourage girls to feel good about themselves, inside and out. With product names like Kindness, Curiosity, Devotion, Simplicity, Generosity, and Wisdom, Lip Bliss is a constant reminder of virtues that support self-esteem and positive growth among women.

“It is amazing to watch this simple idea grow and flourish,” said Haley Buntrock, daughter of Sara Buntock, co-founder of What’s Your Virtue? “The positive response we’ve received has been overwhelming and it makes me feel good to be making a difference to women everywhere.”

Lip Bliss retails for $12 and is available in more than 80 retail stores and spas in 26 states and online at http://www.whatsyourvirtue.com.

About What’s Your Virtue?
What’s Your Virtue? is an Arizona-based health and beauty company founded on the belief that beauty starts from within. The company was started in 2008 by Sara Buntrock and two other partners after she felt the cosmetics market lacked products that sent a wholesome, positive message to young girls and women. For more information, please visit http://www.whatsyourvirtue.com.

About Lip Bliss
Lip Bliss™ gloss is a hydrating formula that achieves the ideal blend of health-infusing moisture with the perfect degree of shine. Lip Bliss bundles fortifying castor, cranberry, and safflower seed oils along with nourishing peppermint oil in order to smooth and nurture with the purifying and protecting properties of anti-oxidants, green tea extracts, and moisturizing vitamin E. Lip Bliss is gluten free, not tested on animals, and contains no parabens.

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Heather Ripley
FletcherPR
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