Soffront Software, Inc. Receives a 2012 CRM Excellence Award from Customer Interaction Solutions Magazine; Soffront CRM Honored for Helping Clients Improve CRM

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Soffront Software, Inc. (http://www.soffront.com) announced today that TMC, an integrated media company, has named Soffront CRM as a recipient of a Customer Interaction Solutions 2012 CRM Excellence Award.

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Soffront CRM is designed to accommodate how people really work, connecting all of your organization's departments seamlessly – sales, marketing, customer service, IT helpdesk, project management, product development and operations.

Soffront Software, Inc. (http://www.soffront.com) announced today that TMC, an integrated media company, has named Soffront CRM as a recipient of a Customer Interaction Solutions 2012 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, contact center and teleservices industries since 1982.

“We are excited to be receiving this prestigious award,” said Manu Das, President, Soffront Software, Inc. “Soffront CRM is designed to accommodate how people really work, connecting all of your organization's departments seamlessly – sales, marketing, customer service, IT helpdesk, project management, product development and operations. It is intuitively designed to provide the information needed to users within the entire company, without forcing unnecessary steps that slows users down."

“Soffront Software, Inc. has been granted a CRM Excellence Awards for its commitment to its customers and their clients,” said Rich Tehrani, CEO, TMC. “Soffront Software, Inc. has demonstrated to the editors of Customer Interaction Solutions that Soffront CRM improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain customers.”

Based on hard data, the CRM Excellence Awards rely on facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire customer lifecycle.

The Thirteenth Annual CRM Excellence Award winners can be found in the May 2012 issue of Customer Interaction Solutions magazine.

For more information, please visit http://www.tmcnet.com.

About Soffront Software, Inc.
For nineteen years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

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About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit http://www.cismag.com.

About TMC
TMC, celebrating its 40th Anniversary in 2012, is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and Cloud Computing (formerly InfoTECH Spotlight) magazines. TMCnet.com, which is read by 1.5 million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer of ITEXPO, the world’s leading B2B communications event. In addition, TMC runs multiple industry events: including Mobility Tech, M2M Evolution, Business Video, ChannelVision Expo, MSPWorld, Super WiFi, SUITS, LatinComm, HTML5 Summit Conferences and more. Visit TMC Events for a complete listing and further information.

For more information about TMC, visit http://www.tmcnet.com.

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