Tervis Chooses Akavit to Develop New Online Customyzer for Creating Unique Tumblers

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Tervis Customyzer, the newest addition to Tervis.com, allows customers to create a completely unique and custom tumbler design for themselves or for gift giving

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[Akavit's] combination of creative energy and digital expertise would produce an extraordinary application.

Akavit (http://www.akavitgroup.com), a leading digital marketing agency, today announced Tervis’ selection of Akavit as their digital agency of choice to develop and launch their new Tervis Customyzer application on http://www.tervis.com. Tervis, the industry leader in insulated drinkware, selected Akavit because of the successful track record of implementing unique and user-friendly applications that increase website traffic and positively affect a company’s bottom line. The new Tervis Customyzer gives Tervis fans the ability to create anything on a tumbler—whether it is adding photos, selecting colors and designs from a huge online design library or drawing their own pictures.

“Tervis has an enormous following and is always trying to provide our customers with something unique,” said Mellisa Allen, eCommerce Director of Tervis. “We pulled Akavit into the project from the very beginning because we knew that their combination of creative energy and digital expertise would produce an extraordinary application.”

With the addition of the Tervis Customyzer on Tervis.com, customers can now create a custom cup for themselves or for gift-giving. Tervis has been producing quality plastic tumblers since 1946, all made in America at the Tervis manufacturing site in North Venice, Florida. The tumblers are insulated, double-walled, virtually indestructible, safe for the microwave and dishwasher, and guaranteed for life.

Here’s how the Tervis Customyzer works:

  •     Choose from a variety of different size tumblers (10 oz., 10 oz. wavy, 16 oz. or 24 oz.)
  •     Select a design from the design gallery or start from scratch by creating a unique design
  •     Upload photos, paint, add stamps or text
  •     Preview the creation, add accessories and then submit the order to the shopping cart

“The inspiration for the Tervis Customyzer was to be able to create something that was as unique as each individual Tervis customer,” said Rob Davis, CEO and founder of Akavit. “The entire project was a team effort with our digital strategy manager, designer, producer and technical staff members all coming together to create a superior product and, most importantly, to help Tervis reach their online goals.”

About Tervis
Tervis has been making fabulously fun, insulated drinkware right here in America since 1946. With a lifetime guarantee, Tervis products keep cold drinks cold and hot drinks hot, are virtually unbreakable, safe in the microwave, dishwasher and freezer, they reduce condensation, and can be personalized for any hobby or interest. In fact, Tervis has thousands of designs to choose from, including license agreements with some of the world's most beloved brands and sports teams. Tervis products are available at tervis.com, Tervis company stores, and at 5,000-plus retail outlets nationwide. For more information, please call 941-966-2114, or visit us on Facebook: TervisTumblerCo, and Twitter @tervistumbler. Tervis is located at 201 Triple Diamond Blvd., North Venice, Florida, 34275.

About Akavit
Located in Denver, Colorado, Akavit is a leading digital marketing agency. Akavit creates ideas, design brands and builds online and mobile experiences for clients from startups to enterprise. Every project involves extensive strategy, insight and research focusing on clients’ specific needs in order to deliver real results. Akavit digital experts take companies' online programs to the next level with the strategic use of some of the most powerful tools in digital marketing today, such as mobile/web applications, social media, e-mail marketing, Search Engine Optimization (SEO) and responsive design. Client industries span from technology to consumer, with clients including Anheuser-Busch, Camp Bow Wow, Borax, Denver Broncos Football Club, Newmont Mining, Rocky Mountain Health Plans, Tervis Tumbler Company, Rio Tinto, U.S. Bank and many more. To learn more about Akavit, visit http://akavitgroup.com.

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