Beta Launches Simpler, Easier Real Estate Search

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New type of real estate site making it easier for home buyers and apartment renters to research the New York area. Logomark

Blockhawk is a new type of real estate site that makes it much simpler, faster, and friendlier to find homes and apartments in the New York area.

People spend an inordinate amount of time and income on real estate and deserve a much better search experience." is announcing today the beta launch of a site intended to make searching for New York real estate, easier, faster, simpler and perhaps more joyous than other sites on the web.

The site was founded as a pet project by a number of New York area entrepreneurs. One of its Co-Founders, Jason White, explains: “I had always felt the process of searching for homes and apartments online was cluttered, slow, unfriendly, and often quite difficult, even for sophisticated users.” White adds that it “bothered [him] because shelter is a universal need. People spend an inordinate amount of time and income on real estate and deserve a much better search experience.”

In 2011, White, an entrepreneur who has launched other ventures online, got together with some engineers, designers, and colleagues from the real estate sector and began to focus on the problem. The goal was to see if, on a shoe string, a simpler, better consumer home or apartment-hunting experience could be developed. A bare bones site was quickly released to collect user feedback and test various hypotheses.

In a short time, the alpha site, which in White’s words was “so crude we were too embarrassed to tell anyone about it,” was attracting significant traffic without any marketing whatsoever. This validated that a larger opportunity was at hand.

Studying the Market

For nearly half a year, the team used its alpha site as a laboratory environment to study how consumers researched homes and apartments and to test ideas. The data collected was used to inform the new type of real estate website that was beta released this week.

Central to this initial release is the ability for consumers to search home and apartment sales and rentals by selecting from a multitude of filters, including the age of the building, whether its price has been reduced, or whether, for example, one can see water views from its windows. Such filters are not new. But allowing consumers to search across so many spectra without producing a slow or cluttered user experience is novel, even compered to the largest real estate sites online.

Another feature of Blockhawk is in how listings and other data are displayed. Pages are simpler and friendlier to navigate. Images are large. The result is an experience in which consumers can more quickly get to the results they seek, and avoid wasting time looking at information that isn’t relevant.

Freshest Data

The site also boasts extremely fresh and comprehensive data. In addition to showcasing New York real estate listings in the friendliest possible way, Blockhawk provides full listings for the five boroughs and is updated as often as 12 times a day. This assures consumers their visits will be rewarded with the most up to date content anywhere.

All of which is just the beginning. Blockhawk plans to release a host of innovative, disruptive, and consumer obsessed products and features in the months ahead.

As for its current focus on New York area property listings, Jason White explains that “Nothing is settled at this point.” In its short life thus far, Blockhawk has received repeated requests that it expand to other markets. “To be clear,” White says “we’re listening.”

About Blockhawk is a new site that provides the highest quality, cleanest, and fastest method of searching for real estate in the New York area. The site combines listings of townhouses, co-ops, condominiums, rental apartments, and more. Blockhawk listings are updated hourly and constitute the most comprehensive and up to date information for New York home buyers and apartment renters online.

For more information, please contact:

Medvis Jackson
Blockhawk Public Relations
(315) 825-1874

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Medvis Jackson