There’s no Excuse - Don't Take Chance with a Heart Attack

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Award winning ad campaign from the American Heart Association and the South Dakota Department of Health highlight the importance of seeking immediate help at the first sign of a heart attack

The excuses aren’t worth it. That’s the message from EMTs from across the state to people who think they may be having a heart attack and are hesitant to call for help.

The new TV ad features emergency medical technicians from around the state recounting the excuses they have heard for not calling 911 when the first signs of a heart attack appear: “It’s probably nothing,” “I can’t afford an ambulance ride” and “I don’t want to create a scene.”

South Dakota’s emergency medical services are now better prepared than ever to deliver life saving treatment to heart attack victims, thanks in part to a grant from the Leona M. and Harry B. Helmsley Charitable Trust and a partnership with the American Heart Association.

“The ultimate goal of the ad campaign is to save lives,” said Jodi Doering, Mission : Lifeline Director for the American Heart Association in South Dakota. “South Dakota’s first responders are better equipped and trained than ever and we know that making the call at the first symptom of a heart attack does save lives. These ads deliver the hard-hitting message that ignoring the early signs isn’t worth it.”

The new TV ads will be aired across the state and targeted with messages from local EMTs reinforcing the message that there is no good excuse for not calling 911 when heart attack symptoms first appear.

The ads were developed and produced by Sioux Falls advertising agency, Epic Multimedia and have been honored with a Telly Award that honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs.

The new ads can be seen at: and

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Chrissy Spoo
American Heart Association
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