Avectra Executive Joins Panel Discussion at ASAE Marketing, Membership & Communications Event

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Panel Discussion to Focus on IT support for Marketing and Communications

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WHAT:    Ben Martin, CAE, product and community manager at Avectra, a leading developer of web-based Social CRM solutions for associations and not-for-profits, will present a speech on CIO support for marketing and communications at the ASAE Marketing Membership & Communications Conference (MMCC), taking place May 23-24, 2012, at Walter E. Washington Convention Center in Washington, D.C.

The MMCC is designed to help association professionals find inspiration, new ideas, and tried-and-true methods to create a powerful blend of marketing, membership, and communications tactics that create powerful, lasting results for members and stakeholders.

WHO:     Ben Martin, CAE, product and community manager, Avectra: An association executive with over a dozen years of experience in state, national and international trade and individual membership organizations, Ben will take part in the panel discussion, “How CIOs Support Marketing & Communications.” In addition to Ben, other panelists include Avectra customers Dave Martin, vice president of marketing for the Electronic Retailing Association; David DeLorenzo, CIO and Amy Elsbree, director, Public Affairs and Member Relations, both with the National League of Cities. Also joining the panel will be Thad Lurie, MSEd., CIO of the American Wind Energy Associations.

The panel will give attendees insight into how marketing, communications and technology are all linked and rely on each other to achieve organizational relevance and success. Attendees to this panel discussion will learn:

  •     How to use technology to innovate, do more with less, be more accountable
  •     How to get the investment from the IT staff to support marketing and communications functions
  •     How to better segment their target audience, improve reporting, and increase responses to your marketing efforts

WHEN:    The ASAE Marketing Membership & Communications Conference will take place May 23-24, 2012. The panel discussion will take place at 1:45 p.m., May 24, in room 207A at the Walter E. Washington Convention Center.

WHERE:    The conference is being held at Walter E. Washington Convention Center, Washington, D.C., 801 Mount Vernon Place, NW. More information on the event can be found here.

About Avectra

For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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