CeCe Caldwell Paints Makes Phoenix Debut at Furniture Affair

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Easy to use, eco-friendly chalk paints that make it easy to up-cycle old and tired furniture arrive in the Valley of the Sun.

Furniture Affair is now offering a new paint line designed with the lazy DIY decorator in mind. CeCe Caldwell Chalk Paints have arrived at their Phoenix, AZ location. These paints fall into the Paint Made Easy category; no stripping, sanding or priming necessary, just clean your surface and start painting. CeCe Caldwell paints are Eco-Friendly, natural chalk clay paints, a mineral based paint made up of chalk and clay in a water base, contain no volatile organic compounds, these paints are non-toxic and have no odor, contain no acrylic co-polymers, solvents, formaldehyde, ammonia, ethylene glycol or toxic heavy metals. The minerals are clay, porcelain clay and chalk blended into a water-based solution. The paint is packaged in recycled plastic containers. In other words, they are fabulously safe.
CeCe Caldwell paints brush out with ease and cover really well. One quart will cover 150-200 sq.ft., depending on application. Restyling old and tired furniture is a breeze; superior adhesion means most surfaces do not require a prep coat of primer prior to painting. The sealing wax glides on evenly and easily for speedy application. Clean up is fast; use warm soapy water to clean all tools and applicators.
The paints are currently offered in 21 different colors with an additional 13 colors being added soon to the color palette. Furniture Affair, testing the new chalk paints created a beautiful new makeover for a chair that could only be described as “old, ugly, ready-to-go chair” and gave new life to this fabulous find. Whether you are a lazy painter, a mad re-decorator or just have fun with do it yourself projects, this is the paint line that you have to try. Furniture Affair is carrying CeCe Caldwell’s entire line of paints and waxes in full quarts and sample sizes plus workshops and demonstrations to show just how to up-cycle a found object or refurbish a piece of furniture.
About Furniture Affair:
Furniture Affair is the perfect place to find the best values for your decorating dollars — all under one gigantic roof. A glistening gem amongst Phoenix furniture stores, new furniture and accessories hit our showroom floor every day, so expect a different shopping adventure every time you walk through our door!
It’s a design and décor lover’s paradise! With new furniture arriving daily we are continually bringing in new furniture, art, silks plants, custom bed linens, rugs, lamps, accessories and much into our 28,000 square foot showroom. You’ll find the best designer selected furniture and accessories at outlet prices, everyday.

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Jen Robb
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