“89 Degrees plays a key role in the success of IKEA FAMILY, which is re-defining how we think about CRM at IKEA."
Diane Zoll, manager of IKEA FAMILY US
Burlington, MA (PRWEB) May 29, 2012
89 Degrees, a next-generation marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, is using innovative customer relationship management to help make IKEA’s global loyalty program a success in the United States. The IKEA FAMILY program has already attracted over 1.6 million members just a few months after fully launching.
IKEA FAMILY offers numerous special offers and benefits to customers, as well as program-branded merchandise and promotional events.
89 Degrees provides end to end management of the program for IKEA.
“Not only are there now millions of members, but members are highly engaged and spend more when they visit IKEA,” said Diane Zoll, manager of IKEA FAMILY US. “89 Degrees plays a key role in the success of IKEA FAMILY, which is re-defining how we think about CRM at IKEA, and taking it to a whole new level.”
Key to the program’s success has been IKEA-style innovation, combined with a simple, relevant and eco-friendly all-digital experience. In the store, the membership journey begins at the dedicated FAMILY Shop, which features unique FAMILY-branded merchandise that members can use every day, from backpacks to bathrobes, all with high IKEA quality and members-only prices.
FAMILY Shop visitors also find one-of-a-kind kiosks that enable new members to enroll and receive a distinctive membership card on the spot. The kiosks also encourage existing members to scan their cards for a chance to win a monthly $100 FAMILY Sweepstakes, as well as view exclusive current IKEA FAMILY discounts and offers.
During grand openings and other high volume periods, IKEA co-workers use a specially developed tablet PC application to handle the swell of membership interests. The tablet PC application is now being used at each store on a regular basis and continues to grow in popularity.
Ongoing communications are strictly digital, including a members-only website, ongoing e-mails and mobile alerts. Response rates are extremely high, more than doubling traditional retail digital communications.
“We’ve been amazed at the response to IKEA FAMILY,” said Laura Saati, vice president at 89 Degrees, “and gratified that the digital experience we’ve designed is able to support operations while dramatically increasing customer engagement.”
IKEA, the leading home furnishings company, strives to be ‘The Life Improvement Store.’ Since its 1943 founding in Sweden, IKEA offers home furnishings which include good design, function and quality at low prices so the majority of people can afford them. There are currently more than 320 IKEA stores in 39 countries, including 38 stores in the U.S. IKEA incorporates sustainable efforts into its day-to-day business practices and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com.
About 89 Degrees
89 Degrees -- a next-generation marketing solutions provider that uses advanced analytics to drive better results for data intensive marketers. The full service MSP develops breakthrough marketing programs that connect leading brands with their customers across the digital, direct and social channels. Through the use of the Marketing Intelligence Cloud-based platform, a seasoned analytics team of fifteen professionals, and patent pending technologies, clients enjoy better results, faster, and at a lower cost. The client roster includes top names like IKEA, hhgregg, Hyundai, Kia, Tractor Supply, Hotelera Posadas, Genzyme, Geox and Uno Chicago Grill, and the work wins dozens of creative awards each year. To learn more, visit us at http://www.89degrees.com or e-mail Arthur Sweetser, CMO for 89 Degrees at sweetsera(at)89degrees(dot)com