Live Out There.com Launches New Columbia Omni-Freeze Ice Technology

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Columbia's new Omni-Freeze Ice baselayer technology automatically cools the wearer when it gets wet. This exciting new gear is now available now on Live Out There.com!

LiveOutThere.com (http://www.liveoutthere.com), Canada's leading online retailer of outdoor gear and apparel, is proud to announce the release of Columbia Sportswear’s newest base layer technology: Omni-Freeze Ice. This “sweat activated cooling” technology works to keep the wearer cool and comfortable. For a limited time only, customers at Live Out There.com will receive a free Columbia Omni-Freeze Ice baselayer (valued at $60) when they spend at least $100 on Columbia gear.

Omni-Freeze Ice (http://www.liveoutthere.com/freeze) is a revolutionary new technology from Columbia designed to keep the wearer cool. Made from special flat yarns that release heat and feel cool to the touch, Omni-Freeze Ice garments have greater surface area, increasing heat transfer away from the body. A special solution adds extra cooling power when it gets wet, lowering the surface temperature of the garment and cooling the wearer. Additionally, Omni-Shade UPF 50 sun protection works to protect from UV rays, and Omni-Wick technology draws moisture away from the skin.

LiveOutThere.com’s Marketing Director Dave Nagy says “we couldn't be more excited to work with Columbia on presenting Omni-Freeze Ice to Canadians. Ice is a very unique offering in the base layer category and through its cooling technology it achieves something that we've never really seen before. We hope that by giving away a $60 piece of Omni-Freeze Ice for free with qualifying Columbia orders on our website, a lot of Canadians will get to try out this new technology for themselves!”

Live Out There (http://www.liveoutthere.com) is an independent Canadian online outdoor retailer. Operating since 2009, Live Out There.com serves all of Canada, selling high-end outdoor apparel brands such as The North Face, Mountain Hardwear, Arc’teryx, Marmot, Columbia, and Icebreaker.

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Jamie Clarke
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