Live Out Launches New Columbia Omni-Freeze Ice Technology

Share Article

Columbia's new Omni-Freeze Ice baselayer technology automatically cools the wearer when it gets wet. This exciting new gear is now available now on Live Out! (, Canada's leading online retailer of outdoor gear and apparel, is proud to announce the release of Columbia Sportswear’s newest base layer technology: Omni-Freeze Ice. This “sweat activated cooling” technology works to keep the wearer cool and comfortable. For a limited time only, customers at Live Out will receive a free Columbia Omni-Freeze Ice baselayer (valued at $60) when they spend at least $100 on Columbia gear.

Omni-Freeze Ice ( is a revolutionary new technology from Columbia designed to keep the wearer cool. Made from special flat yarns that release heat and feel cool to the touch, Omni-Freeze Ice garments have greater surface area, increasing heat transfer away from the body. A special solution adds extra cooling power when it gets wet, lowering the surface temperature of the garment and cooling the wearer. Additionally, Omni-Shade UPF 50 sun protection works to protect from UV rays, and Omni-Wick technology draws moisture away from the skin.’s Marketing Director Dave Nagy says “we couldn't be more excited to work with Columbia on presenting Omni-Freeze Ice to Canadians. Ice is a very unique offering in the base layer category and through its cooling technology it achieves something that we've never really seen before. We hope that by giving away a $60 piece of Omni-Freeze Ice for free with qualifying Columbia orders on our website, a lot of Canadians will get to try out this new technology for themselves!”

Live Out There ( is an independent Canadian online outdoor retailer. Operating since 2009, Live Out serves all of Canada, selling high-end outdoor apparel brands such as The North Face, Mountain Hardwear, Arc’teryx, Marmot, Columbia, and Icebreaker.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jamie Clarke
Visit website