Marketing Automation tools have become very sophisticated. It is important to capitalize on these advanced techniques to improve lead generation efforts and ensure your salespeople are contacting the leads who are ready to close.
Charlottesville, Va. (PRWEB) May 23, 2012
Janet Driscoll Miller, CEO and President, of the full service search engine marketing firm, Search Mojo is hosting a free marketing webinar reviewing the combined power of marketing automation and online marketing. The Set the Cruise Control on Your Lead Nurturing webinar will be held on Thursday, June 7th, at 2:00 p.m. ET.
“Marketing Automation tools have become very sophisticated,” said Miller. “It is important to capitalize on these advanced techniques to improve lead generation efforts and ensure your salespeople are contacting the leads who are ready to close. This webinar will give attendees actionable items to combine search and social advertising with lead nurturing.”
During this webinar, Miller will review the best practices for progressive profiling, custom landing page personas, and testing ideas to make the most of marketing automation and lead generation. Search Mojo has experience working with all the major marketing automation systems including Marketo, SilverPop, Eloqua and Hubspot. This webinar will include the valuable ways to incorporate search, social advertising, and targeted landing pages with marketing automation to engage more leads. These best practices will help you set your lead nurturing efforts to cruise and allow you to dedicate more time to qualified leads that are ready to close. If you’re interested in updates prior to the webinar and following the webinar discussion live on Twitter, check out #mojowebinar.
The presentation will cover the following topics:
- Progressive Profiling
- Capturing social data for future use
- Using Personas to customize landing pages
- Testing opportunities
The presentation is designed for:
All marketing and sales professionals will find this webinar informative. Anyone currently using marketing automation or considering a marketing automation tool to help improve lead generation efforts will be interested in this webinar.
Online registration for the webinar is available here.
About Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Marketing Expo, Search Engine Strategies and Pubcon. Janet also has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs and online publications, including Search Marketing Sage and the Search Insider. She has over ten years of technology marketing experience and has held marketing positions at Software AG, Call Technologies, and Telos Corporation. You can follow her on Twitter as @JanetDMiller.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance in search and Facebook advertising. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.