RED PR Wins 2012 Silver Bulldog Award for Best Branding of CND Shellac Power Polish

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RED PR wins the 2012 Silver Bulldog Media Relations Award for Excellence in Media and Publicity Campaigns in the Best Company Positioning and Branding for its CND Shellac branding and media relations campaign.

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“Being honored for our work by journalists – an audience we strive hard to influence – is a terrific reward for our client and our team, especially when it’s for keeping product awareness soaring two years post-launch,” says RED PR President, Julia Labaton.

Bulldog Awards are one of the most prestigious awards in the public relations profession because they are judged exclusively by working journalists. Bulldog Awards recognize media prowess and the influence of public opinion via media coverage. They acknowledge all industries, levels of budget and span of reach, rewarding creativity, media and technology execution, and risk-taking.

RED PR’s winning entry will be recognized in the 'Daily Dog’ online trade journal and The Bulldog Awards "Hall of Fame" online magazine.

RED PR (http://www.red-pr.com) is a full service boutique communications firm specializing in beauty and lifestyle brands. The agency has won numerous industry awards since its founding in 2000. Clients range from entrepreneurial start-ups to global industry leaders. The agency is a member of Public Relations Boutiques International, http://www.prboutiques.com.

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Rachel Cooper
RED PR
212-431-8873
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Hannah Longman
RED PR
212-431-8873
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