Bluewater Unveils New Branding Initiative

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Minneapolis-based marketing services agency re-launches brand to showcase blend of brand strategy and smart technology

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Our business philosophy drives marketing campaigns that deliver real connections with consumers. - Christine Kropp, CEO

Bluewater, a one-to-one marketing services agency, has launched a new branding initiative to reflect its latest evolution of capabilities and offerings. Bluewater combines personalized marketing services with leading edge technology to deliver the right message to the right person at the right time. The company’s new brand more accurately represents its transformation over recent years into a leading national provider of integrated marketing strategy and services for major brands. A new logo, images and messaging were introduced on the Bluewater website today.

“Maybe it’s a Minnesota thing or maybe it’s just being a good partner, but we value the human connection we have with our clients. I believe our business philosophy drives marketing campaigns that deliver real connections with consumers,” said Christine Kropp, CEO and founder of Bluewater. “Using the latest technology and data to the best of its advantages is an important cornerstone of our offering, but those tools still need a human touch if a campaign is to be truly successful.” Kropp added the company’s customer service representatives help provide competitive differentiation from online, portal-based marketing providers.

During recent years Bluewater has grown and expanded its service offerings to take advantage of technologies offering real time, integrated multi-channel marketing programs. The company’s strategic brand services deliver industry insights, trends and best practices to create effective marketing strategies and campaign planning as well as research, trend analysis and market testing. Fusion is Bluewater’s integrated multi-channel marketing platform combining mobile, web, email and direct mail to help leading brands better connect with consumers.

Bluewater plans to celebrate the renewal of its brand with a Bluewater Launch Party at its corporate headquarters in Bloomington on June 21, 2012.

About Bluewater – We grow brands. We’re the go-to partner for getting the right message to the right person at the right time. So whether you are at the corporate office or the local store, we’re the one to one marketing services firm that empowers your brand to grow. Fusion is Bluewater’s powerful multi-channel marketing platform that integrates mobile, web, email and smart mail for a far reaching, more effective marketing program that helps leading brands better connect with their consumers. For more information, please visit http://www.bluewaterbrand.com.

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Kristy Krueger
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