Baja.com Strengthens Scope/Quality of Travel Content, Names Baja Content Sourcerer for Trusted Travel Site

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Baja.com, the most comprehensive travel resource focusing on Baja California, Mexico, has named Baja California, Mexico Ensenada resident Carla White to develop and guide its website content, tone, usefulness and quality.

Baja’s undergoing a virtual renaissance now with a renewed interest in the region's gastronomy, culture, eco-adventures, lifestyle and unique hotels and vacation rentals,” noted Baja.com’s CEO and founder Jim Pickell.

Baja.com, the most comprehensive travel resource focusing on Baja California Mexico has named Ensenada resident Carla White to develop and guide its website content, tone, usefulness and quality. White, who has lived in the northern Baja region south of Tijuana and Rosarito Beach for nearly 10 years, has actively engaged in promoting the Baja travel scene in her work as editor of the Baja Breeze magazine, writer for the Baja Times and Baja Review, through freelance travel articles for publications including the Los Angeles Times, and as a blogger. Additionally, she’s worked with the Baja Secretary of Tourism and its regional offices, and has served as co-organizer of the Baja Book Festival, striving to heighten Baja’s visibility as a welcoming, safe and culturally rich travel destination.

“Baja’s undergoing a virtual renaissance now with a renewed interest in the region's gastronomy, culture, eco-adventures, lifestyle and unique hotels and vacation rentals,” noted Baja.com’s CEO and founder Jim Pickell, citing as one example Travel Channel’s Baja episode of the popular Anthony Bourdain program, No Reservations.

“Baja.com is an amazing tool for people to use to become part of that movement, to participate in the energy and excitement that is growing here. Our goal is to make the region more user-friendly and accessible. We think that by having our own knowledgeable ‘content sourcerer,’ we can be an even better resource, and work to build our voice, from within the region, to help people understand and experience the real Baja,” said Pickell.

White, who has traveled extensively throughout Baja and Mexico, thinks the travel market is ready to hear more about the region. It is estimated that between 5-6 million American tourists visit the state of Baja each year, and it is a fact that Tijuana is the busiest border crossing in the world (approx. 40 million people annually).

“Mexico is the tenth most popular tourist destination in the world,” she says, adding that Cabo San Lucas in Baja Sur ranks as the third most visited tourist locale in that country. “These visitors are looking for authentic Mexico experiences – surf and beaches, wine valleys, Jimmy Buffett-type bars, romance, music and food. Baja has it all and we want to shout that out!”

“I hope that travelers and adventurers will visit Baja.com, offer input, and even participate. We are going to be looking for outstanding photos, blogs and bloggers that tell the positive story of this magical place; I guess as the ‘sourcerer’ – aka sorcerer – I am always up for a little Baja magic.” White can be contacted at Carla(dot)white(at)baja(dot)com.

About Baja.com: Baja.com provides information on virtually all areas this nearly 800-mile-long peninsula with focus on major areas including Tijuana, Rosarito, Ensenada, Tecate, Mexicali,San Felipe, San Quintin, Guerrero Negro, Mulege, Loreto, La Paz, Cabo San Lucas, San Jose del Cabo and Todos Santos. Travel tips, deals, FAQs about Baja, itineraries, recreation, accommodation and more are available at Baja.com. Baja.com is a comprehensive online source of first-hand travel information for Baja and unique and life-changing tours, supported by a full-service travel agency staffed with local "Travel Savants." To contact Baja.com, call 855-BAJA-411 or email info(at)baja(dot)com.

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Carla White
Baja.com
(619) 318-5347
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