Insurance Insight Group Broadens Marketing & Branding Strategy Expertise with Addition of Rob Billingham and Siobhan McNulty

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IIG Adds Strategic Marketing Talent

Insurance Insight Group (IIG), an insurance marketing strategy, training, and product development firm, announced today the addition of two seasoned industry marketing experts, Rob Billingham and Siobhan McNulty. Rob and Siobhan will support and expand the company’s focus on delivering strategic marketing services to the company’s growing roster of clients.    

“We’ve seen the demand for strategic planning, traditional and digital content generation, agent training, and relationship marketing increase exponentially over the past six months,” commented Harry N. Stout, Managing Director and CEO of Insurance Insight Group, “To meet the demand of our current and prospective clients, the addition of two deeply experienced team members was essential.”

Rob Billingham joins IIG from Insurance News Net, Inc. (INN) where, most recently, he served as Vice President of Marketing. During his five-year tenure at INN, Rob authored and directed e-mail and print ad campaigns for 30+ insurance marketing organizations, brokerage agencies and related financial services firms. Rob’s 14-year career began in the insurance brokerage industry. He then transitioned to the advertising agency world where he served as Senior Strategist and managed integrated marketing communications programs for major national accounts across a variety of industries including domestic and international insurance, health care, finance, manufacturing, construction and human services organizations. Rob is a graduate of Penn State University where he earned a B.A. in English.

Siobhan McNulty joins IIG from Fidelity & Guaranty Life Insurance Company (FGL) where she served as Vice President, Communications. During her 11-year tenure at FGL (formerly Old Mutual US Life), she oversaw the company’s marketing strategy, corporate events, media relations, and social media strategy. Most notably, she led Old Mutual’s extensive, $30 million, three-year brand introduction campaign in the US. Over the course of her 20-year career, Siobhan has aided clients in the areas of crisis communications management, business development and planning, marketing strategy implementation, brand recognition and media relations. She is a graduate of Millersville University of Pennsylvania where she earned a B.S. in Communications with a minor in journalism.

Mark T. Stone, Principal and Marketing Strategist for IIG, noted “IIG’s clients and partner firms will see immediate benefits from the knowledge and expertise that Rob and Siobhan bring to the table. We are thrilled to add them to the IIG team.”

More about Insurance Insight Group (IIG):
Insurance Insight Group is a group of creative, experienced insurance marketing people focused on providing solutions for improved recruiting, training, sales and marketing strategies. IIG’s clients include insurance companies, marketing organizations and other companies within the financial industry. For more information, contact Mark Stone at Insurance Insight Group at 801-290-3333 or mark(dot)stone(at)iigsolutions(dot)com.

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