Intershop Powers the Launch of Pottermore Shop

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Intershop’s Enfinity selected as E-Commerce platform by the Pottermore Shop, the exclusive retailer of the Harry Potter eBooks and digital audiobooks.

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Intershop has announced that its Enfinity E-Commerce platform has powered the launch of the Pottermore Shop (shop.pottermore.com), the exclusive retailer of Harry Potter eBooks and digital audiobooks. Intershop’s comprehensive E-Commerce solution is the foundation of the Pottermore Shop, supporting the entire shopping experience. The pioneering multilingual, multi-currency website includes DRM-free personalized watermarking of the eBooks and digital audiobooks and the ability to download onto a wide choice of reading devices and platforms, including Sony Reader, Google Play, Amazon Kindle, Barnes & Noble Nook, and any ePub-compatible device. With Intershop’s platform, Pottermore has the capacity to deliver digital versions of the Harry Potter stories to millions of readers globally, and the future flexibility to support additional currencies, languages, products and the other retail opportunities presented by the unrivalled Harry Potter brand.

Pottermore CTO Julian Thomas states, “Having sold more than 450 million physical books across the world since 1997, making the Harry Potter series available as eBooks for the first time was a highly anticipated retail event. The Pottermore Shop demanded a massively scalable and innovative E-Commerce solution for a phenomenal brand, especially given the unique linking to multiple leading eReader platforms, the DRM-free watermarking approach, and the need for a multilingual and multi-currency store designed to expand beyond digital books. Following an intense project involving Intershop’s professional services team, the Pottermore Shop exceeded all expectations, selling millions of dollars in Harry Potter eBooks through the launch period. The Intershop Enfinity solution has proved to be the right choice for Pottermore, and we are confident that we have a platform that can meet our E-Commerce ambitions in the future. ”

Jochen Moll, Spokesman of the Board of Management at Intershop said, “The Harry Potter phenomenon means fans demand access to the books on all available readers and devices. We are providing the E-Commerce platform that enables the Pottermore Shop to meet reader requests while also providing the agility necessary to update the site without having to re-engineer it at a grass root level every time a change is required. Our platform is also handling the thousands of orders placed and managing the commercial relationships with affiliated retailers. With Intershop, the Pottermore Shop can ensure the end user experience encourages shopping and can easily change with future technological and market advances.”

About Pottermore Ltd

Pottermore.com is an online experience from J.K. Rowling built around the Harry Potter books, created for a new digital generation of readers who can explore, share and participate in the stories, showcase their creativity and discover new information about the world of Harry Potter from the author herself. The Pottermore Shop is also the exclusive place to purchase, for the first time, eBooks, as well as digital audio books of the Harry Potter series in available in English (US and UK versions), French, Italian, German, and Spanish (Castillian).

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art E-Commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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Heide Rausch
Intershop
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