Designer Men's Underwear Website Celebrates a Successful Five Years

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The men's underwear experts at online retailer are celebrating their five year anniversary this month and looking forward to many more successful years.

Jockey Sport Short Trunk from

Jockey Sport Short Trunk £16

What men buy online differs vastly from what they would buy on the high street.

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Men's underwear and swimwear website is celebrating five years of supplying the world's men with the best designer boxer briefs, briefs, swim shorts, trunks, thongs and more.

DGU was launched in 2007 by partners Adam Davies and Jane Garner on the back of the success of their single brand website

“Justhom was a great learning experience. We quickly realised that what men buy online differs vastly from what they would buy on the high street,” says former fashion website designer Adam. “For us, the skimpier styles like briefs, tangas and men's thongs far outsell boxer shorts and even boxer briefs. But we do carry everything from classic Y-fronts to the latest fashion colours and trends.

Deadgoodundies has seen consistent year on year growth in sales and benefited from the online shopping boom.

Fashion editor and journalist Jane credits the company's excellent customer service with ensuring new customers stick with DGU: “Men's underwear suits the online environment perfectly. Men are free to look at styles they wouldn't necessarily buy, or even see, in shops and they are always so impressed at the ease and speed of delivery we offer that they come back for more. A lot of new customers are really surprised at the choice we offer, especially in comparison to traditional retail where the space dedicated to men’s undies is very limited these days.”

Over the first five years has gone from strength to strength, now stocking more than 25 brands. All carefully sourced from every corner of the globe, they include, in alphabetical order, Big Boys, Body Art, Bruno Banani, Bum-Chums, Clever Moda, Doreanse, Ergowear, Gigo, Gregg Homme, HOM, James Tudor, Jockey, Joe Snyder, MaleBasics, MANstore, Mey Bodywear, Mundo Unico, Nils Bohner, Obviously For Men, Olaf Benz, Pikante, PUMA, Sloggi, Solar TanThru and Zoggs.

Deadgoodundies is an online only retailer stocking the best in designer men's underwear and swimwear from all over the world. DGU also stock selected loungewear, socks, T-shirts and more from their top brands.

DGU are incredibly media friendly and always have high res images on hand for fashion pages, samples for photoshoots and expert comment and insight from partners Adam and Jane.

For more information contact Jane or Charlotte at DGU PR on 01743 271615 or email pr(at)deadgoodundies(dot)com.

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Jane Garner

Charlotte Cupples
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