Reports on New Accenture Research Showing Sustainability Seen as Vital but Increasing Costs

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Businesses Still Say Sustainability Is Vital to Long Term Growth

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Big4, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC, reports on new research by Accenture that states most businesses feel sustainability is vital to their future growth, but almost half say margins are currently lower on sustainable products and services. reports the vast majority (83 percent) of responding senior decision makers see spending on sustainability as an investment rather than a cost, a majority (56 percent) say it is currently more expensive to be a sustainable business. Forty nine percent say that margins are currently lower on sustainable products and services. The figure rises to 54 percent of surveyed businesses in the United States and 58 percent in emerging markets.

Bruno Berthon, Managing Director, Sustainability Services at Accenture comments:

“The good news is that companies now systematically see sustainability as being vital to their future growth and core to their business,” he said. “Sustainability has broken free from the realm of regulatory pressure and reputation management, and is now rising into a virtuous circle of commercial opportunity and investment growth. Businesses must now industrialize and scale production in order to drive higher levels of productivity, operational discipline and cost optimization into what can often be immature operating models in high growth sustainable markets. ”

Big also notes some recommendations for firms looking to keep up with the demand for sustainable products. These include remodeling innovation and design processes by embedding sustainability early.

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  •     Kristy Short
(734) 481-0186

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