Online Turf Launches Two Mobile Websites

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Online Turf and its sister site Online Soil have now been expanded and are fully useable on computers, tablets and smartphones!

Online Turf and Online Soil new mobile home pages

Online Turf and Online Soil new mobile home pages

This is a great move forward for Online Turf and its sister sites. Approximately 26% of our customer base have already been using alternative platforms to access our sites.

Online Turf and its sister site Online Soil have now been expanded and are fully useable on computers, tablets and smartphones!

Online Turf was one of the first turf companies in the UK to make the decision to start selling turf online, taking advantage of new technology and the new ways that customers were choosing to shop. The decision helped customers to be able to get the best possible turf at the best possible prices, and made the process easier for gardeners who might otherwise have been unable to find a local turf supplier. E-commerce, combined with a nationwide distribution service, meant that customers could have the convenience of shopping from home with the reliability of a family-owned turf farm.

Since moving to e-commerce, Online Turf has been looking for new ways to keep up to date with the demands of the modern customer. A recent website overhaul has led to the site being at the cutting edge of web design, with new security features not previously seen in the turf industry as well as a new knowledge centre, in order to make the site more interactive.

However, the new site didn't work well on smartphones or some tablet devices. With half of the UK owning smartphones and many of them planning to buy online via their smartphones this year (http://www.techjournal.org/2011/11/twice-as-many-people-plan-to-buy-via-mobile-this-year/), e-commerce needs to evolve to the needs of the modern customer. As such, Online Turf made the decision to adapt all of its websites to the various platforms available, and after testing they’re available now for all customers to use. This means that a customer can order their new turf while sitting in the garden!

The websites will still work in a similar way across the various platforms, with the same secure payment systems and helpful features. However, the site will adapt automatically to the viewing size of the device in question, meaning that the attractive appearance of the site will remain the same.

Web development manager Rodney Riley said today: “This is a great move forward for Online Turf and its sister sites. Approximately 26% of our customer base have already been using alternative platforms to access our sites, and with predicted increase in smartphone use it means that we continue to be at the cutting edge of the turf market.”

Of course, a commitment to adapting to the needs of the modern customer doesn’t mean that Online Turf has lost its commitment to great turf and even better customer service. Staff are available to answer any queries over the telephone, and of course welcome any comments about the new mobile sites.

For further information on the UK take-up of smartphones, the Ofcom report can be found here: http://consumers.ofcom.org.uk/2011/08/a-nation-addicted-to-smartphones/

To see the new Online Turf site on a variety of new platforms, please visit http://www.onlineturf.co.uk

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Colleen Cheetham
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