Standard Life partner with Unbiased.co.uk to promote the value of advice

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Unbiased.co.uk have announced that Standard Life has teamed up with the independent professional advice website to launch their ‘Value of Advice’ campaign - a media campaign designed to highlight the benefits of independent financial advice to consumers.

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we are delighted to be teaming up with unbiased.co.uk to ensure the value of advice message reaches as big an audience as possible

The value of advice campaign, run by Unbiased.co.uk, will be based on a research report exploring financial circumstances and attitudes of advised and non-advised consumers, looking to address the important issue of ‘advice apathy’. Unbiased.co.uk will push this campaign across consumer and trade media, utilising social media and drawing upon the help of its specialist media IFAs to offer expert advice and insight.

Karen Barrett, Chief Executive of unbiased.co.uk, comments: “Unbiased.co.uk has worked hard to promote the benefits of independent financial advice to consumers over the last two decades and our Value of Advice campaign is a natural extension of this work. There has been much discussion within the industry on the impending regulatory changes but there is now a real opportunity to educate consumers about their financial advice options. With over 450,000 consumers using our website to find an adviser every year, we have the credentials to do exactly that. We are particularly pleased to partner with Standard Life to identify the Value of Advice to consumers and to take advantage of this unique opportunity to communicate changes in the industry to the public.”

Dave McGovern, Head of Retail Marketing at Standard Life, commented: “There’s been a lot of noise in the market that the Retail Distribution Review will sound the death knell for financial advice. But we believe the advice market will remain strong post-RDR and our work and effort needs to go into highlighting the value financial advice can offer to consumers and demonstrating that it is worth paying for. Many adviser firms are thriving, with compelling advice propositions, loyal clients and ambitious plans for the future. We estimate there are more than 20 million consumers with a need for long-term savings and investments - this is an enormous opportunity for advisers to reach a wider market. Supporting advisers is our core business, so we are delighted to be teaming up with unbiased.co.uk to ensure the value of advice message reaches as big an audience as possible with this innovative campaign.”

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