Jenzabar Appoints Jayne W. Edge to Vice President of Marketing

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Edge to drive brand and product awareness through integrated marketing leadership.

I am honored to join Jenzabar’s strong community of the best and brightest clients, associates, and partners,” said Jayne Edge, Vice President of Marketing at Jenzabar.

Jenzabar®, Inc., a leading provider of software, services and strategies for higher education, announced that Jayne W. Edge has joined Jenzabar as Vice President of Marketing. Edge will be responsible for leading corporate and product marketing, and driving awareness of the company’s broad solution portfolio for the higher education market.

With over thirty years experience in the higher education industry, Edge has held various positions overseeing strategic planning, business development, professional services, product management and corporate marketing. She has served on various advisory boards within higher education and the non-profit sector. Most recently, Edge led the Strategic Planning and Marketing division at Datatel, Inc., a Virginia-headquartered company providing software and services to higher education. In her current role at Jenzabar, Edge will focus on extending the company’s current marketing and product marketing strategy as well as collaborating with clients and product management on solution development and positioning.

“Jayne’s experience working with colleges and universities will be especially valuable as we expand our brand in new and emerging markets,” said Robert A. Maginn, Jr., Jenzabar Chairman and Chief Executive Officer. “Her deep understanding of brand strategy, integrated marketing, and client needs, will make a significant impact as we continue to strengthen our market position and offerings while expanding our client relationships.”

Edge holds a bachelor’s of science degree in secondary education from Auburn University, and an MBA from the Smith School, University of Maryland where she has served on the Dean’s Advisory Board.

“Supporting the mission of higher education through working with colleges and universities as well as community colleges over the last thirty years has been delightful. I am honored to join Jenzabar’s strong community of the best and brightest clients, associates, and partners,” said Jayne Edge, Vice President of Marketing at Jenzabar. “Jenzabar is at the forefront of higher education needs, challenges, and technology trends and it is thrilling to be a part of such an enthusiastic, creative and dedicated team. I am eager to play a role in bringing even more awareness to Jenzabar’s wide-ranging products and services to continue the quest to assist institutions to further the mission of serving students in higher education throughout the world.”

About Jenzabar, Inc.
Jenzabar, Inc. is a leading provider of enterprise software and services developed exclusively for higher education. With over 40 years of combined experience offering technology solutions to colleges and universities, Jenzabar is the trusted partner of choice to more than 700 campuses worldwide, including private liberal arts, state, and community colleges and business, medical, law and other graduate schools. Jenzabar is headquartered in Boston, Massachusetts, with regional offices located across the United States. For further information, please visit http://www.jenzabar.com.

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Carina Ganias
Jenzabar
(617) 492-9099 x365
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