A Cure for the Common Advertiser, by DaniWeb

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DaniWeb's new self serve platform makes advertising easy and affordable while still offering innovative, outside the box solutions.

Advertisers now have access to a new self-serve platform to buy segmented traffic from DaniWeb -- one of the largest online communities for software developers, web developers, and IT consultants -- using their new self-serve ad buy tool. You can now get instant gratification for any sized budget, utilizing the DaniWeb proprietary platform that fights banner blindness. This unique system employs a light box effect giving a customized beyond the banner feel with the ease and simplicity of IAB creatives.

"We have found that banners see better performance with our new light box effect, providing a unique opportunity to grab the user's complete attention and share their messages without any distractions from the rest of the page," DaniWeb founder Dani Horowitz said.

This new self-service ad buy platform offers opportunities for small businesses to test their products in an environment of the highly-tech savvy. The audience is supportive and helpful with those challenges an online day can present. The direct buy system offers SMBs to place alongside Fortune 500 companies with no barrier to entry. Showcasing products for new and SMB companies has become simple and direct.

In addition to their self-serve platform, DaniWeb also adds innovative beyond the banner packages, such as email, text and editorial, for a more well-rounded campaign. The bundles help advertisers engage in a two-way dialog with the DaniWeb community, demonstrating products/services and illustrating their benefits. Packages feature reviews and interviews, as well as event attendance and editorials to strengthen product awareness and branding through content written by people who can relate to prospective customers. All packages include a strong social media presence as well as banner impressions. Very modestly priced, DaniWeb offers everyone from small business to enterprise a chance to get in on the action without breaking the bank.

Advertising opportunities can be found at http://www.daniweb.com/advertising
All other information available at http://www.daniweb.com

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Kerry Webber
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