Neverblue Opens London Office To Meet European-Based Client Demand

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Neverblue, a leading global performance marketing company, announced today that it has opened a European office in London to meet European-based client demand for Neverblue services. The office is immediately serving the needs of more than 100 European-based advertising clients of the firm. Eric Gerritsen, Vice President of Sales and Business Development, at Neverblue will head the office that is located in Central London at 83 Victoria Street, London, SW1H 0HW. Neverblue serves hundreds of worldwide advertisers by generating sales leads and product sales across social, email, display, mobile and search media.

“Europe has been growing very quickly for us and our new London office will allow us to better serve European advertisers to drive leads and product sales,” said Gerritsen. “From London we will be better positioned to serve advertisers in our key verticals like dating, travel, insurance, financial services and mobile content.”

Travel and mobile has been a big focus for Neverblue’s European clients. Through Neverblue's travel affiliate program, travel services vendors can outsource their entire travel affiliate management program. This includes tracking and reporting; affiliate payouts, dispute resolution, quality control, contract management and international traffic development.

Plus, Neverblue has created a unique mobile platform with an industry-leading Cost-Per-Install (CPI) app model. The model allows for the efficient distribution of travel apps to global travelers. When mobile is combined with a traditional performance marketing campaign, travel services vendors have the ability to significantly expand global reach and realize the financial rewards of a well-run affiliate program.

“We recognize that while most online travel services vendors want to tap the power of affiliate marketing. However, our clients are smart and focus on their core competencies. So, few have the in-house skill-sets to execute at scale. For this reason, the Neverblue Travel Affiliate Network offers outsourced affiliate program management, which makes running a global travel affiliate program a turn-key extension of their operation,” said Gerritsen.

About Neverblue
Headquartered in Victoria, British Columbia with offices in Los Angeles, Europe and Asia, Neverblue is a premier global lead generation company delivering millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.

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