Mashable Introduces Lifestyle Section

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New Lifestyle Section Presented By ASICS; Veteran Tech Journalist Andrea Smith Appointed Lifestyle Editor; Sarah Kessler Promoted to Associate Editor

This section will further the conversations that the Mashable community has been having about how digital is changing the way we live since the site was founded,” said Sharon Feder, Chief Operating Officer, Mashable.

Mashable, the leading source of news, information and resources for the Connected Generation, announced today an expansion of their editorial coverage by introducing a Lifestyle section with a top editorial appointment to lead the new vertical. This new section will look at all aspects of the growing digital world that touch the lives of the Connected Generation. The Lifestyle section launch is presented by ASICS.

This new section will investigate how the immersion of digital into our lives changes everything from our homes, to education and even our psychology. The Lifestyle section will also be a great resource and provide practical, everyday solutions that spring from a digital core. The ideas and questions that digital raises and the controversies that are playing out on social networks every day, will all be discussed in this section.

“This section will further the conversations that the Mashable community has been having about how digital is changing the way we live since the site was founded,” said Sharon Feder, Chief Operating Officer, Mashable. “Now, this new section gives our lifestyle coverage more prominence and offers our community a place to share, learn and discuss how we’re bringing digital aspects into our personal lives. We are thrilled to work with ASICS on the launch, a brand that is committed to pushing the limits of technology and performance for their consumers.”

To lead this new section, Mashable has appointed veteran technology journalist Andrea Smith as Editor of the Lifestyle Section. Mashable has also promoted Sarah Kessler, former Startup Reporter to Associate Editor of the Lifestyle Section.

“Today, lifestyle is about home, family, health and more; it's the more personal side of our digital experience and this section will look at and ask questions about how we can improve our home lives and health with social media and technology, and how we can ensure that we maintain a balanced and healthy lifestyle that includes technology,” said Lance Ulanoff, Editor in Chief, Mashable. “We’re thrilled to bring on Andrea to lead this section; her expertise and leadership will help us make this section practical, helpful, smart, engaging, funny and a go-to resource for Mashable’s community.”

Andrea brings deep experience and expertise, most recently as an award-winning news and technology producer for ABC News. While there, she covered the growth of technology, including interviewing Jeff Bezos at the launch of Amazon.com and tracking social media's takeover of our lives. She has been writing about families and technology since 1995 for various parenting magazines. She also moderated the Mommy Tech Summit at CES for several years.

Sarah Kessler was most recently Startups Reporter for Mashable. She has also reported on entrepreneurs and emerging technology trends in education, politics and lifestyle since she joined the company in August 2010.

The new Lifestyle section will include three sub-sections dedicated to:

●    Family + Parenting: Exploring how to raise a family in the digital world. This will be a place to get the parenting information the Mashable community has been looking for and answers to the questions they have about raising a family in the digital world.

●    Health + Fitness: Covering how the digital world can keep the Connected Generation fit and healthy. Mashable will cover the best apps for the most effective workout, how technology can help readers eat healthy no matter where they are and how a smartphone can be the most effective way to make the most of the outdoors. Beyond that, this section will discuss the effects of the digital lifestyle by exploring psychology, including well-being and changes to our behavior.

●    Home: Discussing how digital influences can enhance a reader's home for the better. This subvertical will discuss the ways people can organize and innovate using digital sites and tools. From how to redecorate with Pinterest to how to plan a wedding on a budget, it will provide ideas and inspiration.

“At ASICS, we know that technology and innovation are the fuel that powers this generation to perform at their best, which is why we’re so excited to partner with Mashable for the launch of the Lifestyle Channel,” says Erik Forsell, Vice President, Marketing, ASICS. “At ASICS we truly Stop At Never when it comes to innovating, and we know Mashable shares our passion for technology and performance.”

The Mashable community will also be able to connect with the Lifestyle section through it's Facebook and Twitter accounts.

Since launching in 2005, Mashable has grown to be one of the most influential online news sites, winning four Webby Awards and becoming the largest independent news source reporting on digital culture.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About ASICS:
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit http://www.asicsamerica.com.

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