TTR Sotheby's International Realty Participates in Private Event at Google in New York City

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Luxury real estate leader gains digital marketing knowledge directly from Google executives.

We learned so much about the power of video in our industry and how we can best capitalize on it.

TTR Sotheby’s International Realty, a luxury real estate company based in Washington, DC, recently participated in an exclusive event for Sotheby’s International Realty® marketing executives at Google’s offices in New York City.

The event was held May 9 and provided a unique opportunity for Sotheby’s International Realty marketing executives from 34 firms worldwide to network, share best practices and hear from the Google/YouTube team on industry insights and YouTube best practices.

“This meeting provided a great value to our company,” said Michael Rankin, Co-Founder and Managing Partner, TTR Sotheby’s International Realty. “We learned so much about the power of video in our industry and how we can best capitalize on it, as well as the unique and powerful ways the Sotheby’s International Realty brand is working with the Google and YouTube teams to promote the extraordinary properties we at TTR Sotheby’s International Realty represent, in addition to those from our worldwide network.”

TTR Sotheby’s International Realty, which has offices in Georgetown and Logan Circle in the District of Columbia; Chevy Chase, Maryland and McLean, Virginia, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company’s property listings. In addition, the company and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.

As a Sotheby’s International Realty affiliate, the company also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services. Property listings from TTR Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, ttrsir.com.

“This meeting not only was the first of its kind for the Sotheby’s International Realty brand but for the Google Real Estate team as well,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Their team has never before held this kind of unique day of learning for one of its clients. The meeting not only was a very effective tool for our network to gain critical insights into the role of video in today’s market but also how our organizations are working together in innovate ways. The response to the meeting was overwhelmingly positive and saw attendees from locations as diverse as Moscow and the Bahamas.”

TTR Sotheby’s International Realty was recently recognized by Real Trends as one of the top 150 brokerage firms in the United States.

The Sotheby’s International Realty network currently has more than 11,000 sales associates located in over 500 offices in the United States and 40 other countries and territories. TTR Sotheby’s International Realty has been the exclusive affiliate for the Washington, DC metropolitan area since 2006. The 23 year-old firm currently has 160 agents with offices in Georgetown, Downtown DC, McLean and Chevy Chase. For more information, visit http://www.ttrsir.com.

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A. Bradley Nelson
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