Catering Equipment Company Moves into eCommerce

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New Zealand catering equipment company, Midway Catering Equipment, makes the move into a full service online presence

We all like to have access to the coolest things for our homes. And one of the most used parts of the house these days is the kitchen – but until now it has been difficult to get good quality well priced top end kitchen equipment. That’s exactly the opportunity that Midway Catering Equipment spotted, and why they have decided to make a big bet on the online space with a new eCommerce service.

Midway Catering Equipment have made professional catering equipment available to everyone from restaurants and motels as you would expect – right through to the rest of us. If you have ever thought how great it would be to have a professional quality coffee machine, or access to all the different types of glasses that they have at bars, the online shopping available from Midway Catering Equipment’s eCommerce website at will blow you away.

In fact setting up your own home bar or even a small catering business is now a breeze. This is a revolution in access to high quality catering equipment usually only reserved for commercial buyers.

Midway Catering Equipment is a family owned and operated business providing all manner of catering and professional kitchen equipment to businesses and the public via their website. They have everything from nip pourers to coffee machines through their ‘Ministry of Coffee’ brand and even a full range of party supplies.

This is another example of how the internet and online shopping is changing the way we buy things, as well as breaking down the barriers as to what is available for us to buy as consumers. Access to catering equipment is an excellent thing for those who want to have a more highly functional industrial look to their kitchen, or get a more authentic experience from their home bar.

There is no longer any reason to have second rate kitchen equipment in your home, and no longer any reason to have to pay crazy prices from commercial suppliers. You can deal direct with a great kiwi family owned and operated catering equipment business. Expect excellent service and prices.

David Cranwell from Internet New Zealand said “eCommerce is changing what is available, disrupting traditional markets big and small, and it is companies like Midway Catering Equipment that are taking hold of this opportunity and bringing consumers access to products that were until recently kept back for commercial buyers only, or available only at high prices.”

David Cranwell has been working with Midway Catering Equipment on their online presence for over six months and is impressed with the forward thinking attitude of the business in taking this step to go down the progressive eCommerce route with their business. “They are up against some big money competitors but we find that New Zealanders still prefer to deal with a good honest family business whenever possible”

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