New Book by Jossey Bass Shows How to Evolve Your Career Strategies to Thrive in Today's Economy

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The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life

What do birds and career success have to do with each other? Everything, according to career expert Nacie Carson, author of the The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life (Jossey-Bass; 978-1-118-13428-3; e-book available; May 2012).

A deterioration of the traditional 9-to-5 workforce has turned the job market into daily proof that Charles Darwin's theory of the survival of the fittest extends to our professional lives. With more people in the workforce than ever before--and the global economy changing the needs of businesses in every industry--those wishing to climb up the career ladder are faced with the frightening reality that they need to evolve their strategies or risk extinction. And they need to do it now.

In The Finch Effect, career expert Nacie Carson shares a strategy, the "finch effect," that allows professionals at any stage of their career to flourish in the professional market of tomorrow. The "finch effect" was inspired by Darwin's finches, the resourceful birds that Darwin encountered on the Galapagos Islands and that, by rapidly adapting their beaks within a few generations to accommodate changes in their food source, thrived unchallenged while their competition slowly died off. The finches' survival skills informed Darwin's theory of evolution and today provide a powerful message about the value of adaptation for professionals. The Finch Effect distills the best practices of professionals who have successfully evolved to thrive in today's tough market into five steps:

1.    Adopt a Gig Mindset
2.    Identify Your Value
3.    Cultivate Your Skills
4.    Nurture Your Social Network
5.    Harness Your Entrepreneurial Energy

The Finch Effect will transform all of its readers to become lifetime members of "the Fittest" -- that exclusive club of professionals who successfully manage to earn big, achieve their potential, and remain at the top of the career food chain in our uncertain world.

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Meredith Stanton
Jossey Bass
(415) 782-3242
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