MyWebGrocer Launches Facebook Circular App

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Retailers including Piggly Wiggly, Brookshire’s and Weis Markets using App

With the Facebook Circular App we’ve made it incredibly easy for consumers to plan their weekly shopping trips to the local grocery store, all within the familiar Facebook environment. - Geoff Strawbridge, VP of Product Management at MyWebGrocer

MyWebGrocer, the leading provider of digital grocery solutions, announced the launch of a new Facebook Circular App. Retailers can now share their weekly ad circulars with the 179 million Americans who use Facebook each month. The Facebook Circular App provides another point of contact for retailers to reach tech savvy consumers and share, socialize and promote their weekly sale items. This solution builds upon MyWebGrocer’s robust suite of products that allow retailers to digitally distribute their circulars online, through mobile applications, and now socially on Facebook.

Some of the early retail partners include Weis Markets, Brookshire’s and Piggly Wiggly Midwest. This app conveniently brings the grocery planning experience directly to Facebook, where many shoppers are already spending a lot of time.

Specific features of the Facebook Circular App include the ability to:

  •     Promote products on Retailer’s Facebook Wall.
  •     Create content and build conversations.
  •     Get real-time feedback from Facebook fans.
  •     Start a shopping list that will automatically link to a retailer’s Web site.
  •     Locate nearby stores and get directions.

“Seventy four percent (74%) of the U.S. internet population is already using Facebook in their digital lives,” said Geoff Strawbridge, Vice President of Product Management at MyWebGrocer. “With the Facebook Circular App we’ve made it incredibly easy for consumers to plan their weekly shopping trips to the local grocery store, all within the familiar Facebook environment. “

(Sources: Facebook S-1 Registration Statement, 2012; World Bank, World Development Indicators, 2012)

About MyWebGrocer:

MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 90+ major consumer packaged goods brands.

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Alicia DeMartini
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