Battle of the Strands 2012 Epic Finale to Be Held at “The Joint"

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On Monday, October 22 at 8pm, Battle of the Strands 2012: Xtreme Beauty, an unprecedented national beauty salon competition, will hold its epic finale at The Joint in the Hard Rock Hotel & Casino in Las Vegas.

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Battle of the Strands is so much more than a salon competition. As artists, it opens our eyes to view our work in relation to every element of design and presentation in the real world.

On Monday, October 22 at 8pm, Battle of the Strands 2012: Xtreme Beauty, an unprecedented national beauty salon competition, will hold its epic finale at The Joint in the Hard Rock Hotel & Casino in Las Vegas.

The most extreme salon competition in history, Battle of the Strands 2012 will feature a series of preliminary rounds in which 10 salon teams create gravity-defying hair-dos at death-defying heights, and fantasy looks inspired by the magic of Vegas, the city that never sleeps—complete with lions, tigers, mummies, castles, and of course, the legendary Las Vegas showgirls.

In the final Battle at The Joint, the remaining five teams will create a hair, makeup, and wardrobe masterpiece as a living, breathing artistic participant in a chosen production number to highlight their work. "Battle of the Strands is so much more than a salon competition. As artists, it opens our eyes to view our work in relation to every element of design and presentation in the real world." stated celebrity stylist Kim Vo, hailed by Vogue as the Best Blonder, Shear Genius judge and winner of last year's competition.

A panel of esteemed judges will critique preliminary submission videos from big name and small town salons nationwide. The finale will feature celebrity judges and industry icons offering their critiques and opinions. The competition will showcase creative genius, teamwork, and powerful production numbers.

Sponsors of Battle of the Strands 2012 include the Las Vegas Convention and Visitor Authority (LVCVA), Lamborghini of Las Vegas, Audi Henderson, Bhumi Makeup Brushes, Izunami Hair Tools of New York, and others to be announced.

About Battle of the Strands
In 2011, five of Las Vegas’ best salons went head to head presenting powerful creations featured in elaborate production numbers. The Kim Vo Salon at the Mirage Hotel & Casino was awarded the Top Salon of Las Vegas. The other participating salons were the Salon and Spa at Trump, Walk-In Salon by Robert Cromeans of Mandalay Bay, Canyon Ranch Salon at the Palazzo, and Cariloe Concept Salon.

Celebrities, industry professionals, and hundreds who watched the event, in person and through a live web stream, hailed the originality of the event. "I have never seen such creativity, inspiration, passion and innovation in one show! Battle of the Strands is truly a unique platform to showcase our industry’s talent,” exclaimed Kari Kisch, Celebrity Makeup Artist and Overall Execution Judge in 2011.

For More Information
For more information about the event or to request media credentials, please contact Erin Utter, Director of Operations, Battle of the Strands, at 702/990-3368 or 702/612-0394, email erin(at)emailbestbeauty(dot)com or visit battleofthestrands.com

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