Leonid Secures its 50th Loki Customer

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Over 50 customers using Loki to enable next generation cloud communications

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Leonid Systems, Inc.

Howard Freidman, Leonid CEO notes “Leonid has quadrupled its customer base in just over two years, a clear validation of the Leonid architecture and the cost effectiveness of the Loki suite.

With three new deployments in the first quarter of 2012, Leonid’s Loki suite passed the critical 50 customer benchmark - establishing it as one of the most widely used B/OSS solutions for service providers to manage and accelerate the growth of Hosted PBX, SIP Trunking and other cloud communications. As demand for cloud-based unified communications soars, so does the need to efficiently provision these services, which Loki addresses with 150%-300% improvements in activation time and corresponding decreases in provisioning costs. Further, service providers have recognized the demand for a simple, intuitive user experience that empowers their customers to control advanced services from any enterprise device, which Loki enables – a capability seen as increasingly important as communications and other cloud services converge.

Until recently, adoption of VoIP and advanced communications lagged expectations, but that’s no longer the case: according to a recently released study by Infonetics, global service provider revenue from business and residential/SOHO VoIP services totaled nearly $58 billion in 2011, up 16% from the previous year, while business VoIP phone line revenue over doubled and cloud based hosted PBX and unified communications seats increased 44%. At the same time, new mobility services, cloud services, and enterprise video are beginning to take off as well. This is requiring service providers to rapidly retool their support systems – the “back office”, as well as add a new range of end user controls.

Howard Freidman, Leonid CEO notes “Leonid has quadrupled its customer base in just over two years, a clear validation of the Leonid architecture and the cost effectiveness of the Loki suite. Now with this massive uptick in growth in cloud communications services, the need for improved support systems is acute and Loki is the only solution that addresses this with a modular, extensible architecture that rapidly solves the current problem while paving the way for ongoing integration of new cloud services.”

Scott Hoffpauir, BroadSoft Chief Technology Officer, said: “Enterprises are rapidly shifting to cloud-based Unified Communications (UC) services, and we believe BroadSoft is best positioned to enable our telecommunications service provider customers to meet this market demand. In our view, Leonid has bolstered the successful deployment of UC services by dozens of BroadSoft customers, and we believe the Loki suite helps our customers accelerate service adoption and become far more efficient in the delivery of their Unified Communications services.”

Since most service providers have numerous existing support systems, the modular nature of the Loki suite is an enormous benefit. The Loki activation and user interface modules can be implemented in weeks with immediate ROI via more salable and scalable VoIP services and without taxing internal IT resources. Over time, if the service provider chooses to, they can extend the functionality of these modules to cover other cloud services, and ultimately implement the concept of “extended CRM” – using additional Loki modules to extend industry leading CRM platforms to serve as the back office for the cloud, rather than creating yet one more stand-alone IT system that needs to be integrated and maintained.

About Leonid
Leonid Systems makes cloud communications more salable and scalable with modular software for provisioning, end-user device and service management, and integrated lead-to-cash customer life cycle management. Over 50 telecom service providers world-wide rely on Leonid for modern, extensible back office and customer support systems that complement Broadsoft, Sonus, Cisco and other VoIP, 4G/LTE and unified communications platforms. Leonids’ modular Loki suite is a dramatic departure from traditional monolithic operational support systems, extending industry leading CRM platforms including Salesforce.com and SugarCRM to allow complete order to cash customer life cycle management.

About BroadSoft
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.

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Howard Freidman

Elaine Myada