World Defense Supplier Industry Surveyed in New Study by iCD Research and SDI Published at MarketPublishers.com

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New research study “Global Defense Industry Suppliers: CEO Business Outlook Survey 2012-2013” elaborated by iCD Research and Strategic Defence Intelligence (SDI) has been recently published by Market Publishers Ltd. The study finds that throughout the global defense supplier industry, 44% of C-level respondents are 'more optimistic’ about revenue growth for their company over the next 12 months relative to the previous 12 months.

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Overall, throughout the global defense supplier industry, 44% of C-level respondents are 'more optimistic’ about revenue growth for their company over the next 12 months relative to the previous 12 months. A further 31% of C-level respondents are 'neutral’ about revenue growth, as compared with 22% who are 'less optimistic’ about their company’s revenue prospects.

Although the level of optimism is comparatively less in 2012, the defense industry expects an increase in demand for national security priorities such as cyber security, satellites, missile defense, and nuclear defense across the world. Moreover, the top priorities for the global defense industry in 2012 are 'new products and services’, 'expand in current market and abroad’, and 'expand into new territories’.

New research study “Global Defense Industry Suppliers: CEO Business Outlook Survey 2012-2013” elaborated by iCD Research and Strategic Defence Intelligence (SDI) has been recently published by Market Publishers Ltd.

Report Details:

Title: Global Defense Industry Suppliers: CEO Business Outlook Survey 2012-2013
Published: May, 2012
Pages: 97
Price: US$ 2,000.00
http://marketpublishers.com/report/industry/other_industries/global_defense_industry_suppliers_ceo_business_outlook_survey_2012_2013.html

The research study not only grants access to the opinions and strategies of 68 leading global defense industry C-level executives, but also examines their actions surrounding business priorities.

In particular, the report provides data and analysis on global defense industry suppliers’ media spending, marketing, sales strategies, practices, and business planning, within the global defense industry. Key topics covered include: media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global defense industry. The study also identifies future growth of buyers and suppliers, M&A activity, and investment expectations.

Report Contents:

1 Introduction

1.1 What is This Report About?
1.2 Definitions
1.3 Methodology

1) Online Survey

2) Secondary Research

3) Data Analysis and Report Writing

4) Quality Control

1.4 Profile of Global Defense Industry C-level Survey Respondents

2 Executive Summary

3 Global Defense Industry Supplier Dynamics: C-Level Respondents

3.1 Revenue Growth Expectations in the Global Defense Industry Supplier
3.1.1 Revenue growth expectations by region
3.2 Future Developments in Business Structure in the Global Defense Supplier’s Industry: C-level Respondents
3.2.1 Future developments in the global defense industry
3.3 M&A Activity Expectations in the Global Defense Supplier’s Industry
3.3.1 M&A activity expectations in the global defense industry
3.3.2 M&A activity expectations by region
3.3.3 Global defense supplier’s industry: expansion abroad vs. M&A activity projections
3.4 Capital Expenditure Forecasting the Global Defense Industry Supplier
3.4.1 Forecast of capital expenditure in the global defense industry
3.4.2 Forecast of capital expenditure by region
3.5 Planned Change in Staff Recruitment in the Global Defense Supplier’s Industry
3.5.1 Planned change in staff recruitment the global defense industry
3.5.2 Planned change in staff recruitment by region

4 Global Defense Industry Suppliers’ Market Growth Outlook: C-Level Respondents

4.1 Global Defense Suppliers’ Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets
4.1.2 Demand in emerging markets by region
4.2 Global Defense Suppliers’ Industry: Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets
4.2.2 Growth expectations in developed countries by region

5 Threats and Opportunities for the Defense Industry Supplier: C-Level Respondents

5.1 Global Defense Industry Suppliers: Leading Business Concerns in2012-2013
5.1.1 Leading business concerns by region
5.2 Global Defense Suppliers’ Industry: Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business by region

6 Global Defense Industry Suppliers’ Spend Activity: C-Level Respondents

6.1 Planned Change in Marketing Expenditure Levels: Global Defense Industry Suppliers
6.1.1 Planned change in marketing expenditure by region
6.2 Future Investment by Media Channel: Global Defense Suppliers’ Industry
6.2.1 Future investment by media channel by region
6.3 Global Defense Supplier’s Industry: Future Investment in Marketing and Sales
6.3.1 Future investment in marketing and sales by region

7 Global Defense Industry Supplier: Marketing Behaviors and Strategies: C-Level Respondents

7.1 Global Defense Industry: Critical Success Factors for Supplier Selection
7.2 Key Marketing Aims for 2012-2013: Global Defense Suppliers’ Industry
7.2.1 Key marketing aims by region
7.3 Global Defense Industry Supplier: Essential Amendments to Marketing Activities
7.3.1 Amendments to marketing activities by region
7.4 Use of New Media for Business Prospects: Global Defense Suppliers’ Industry
7.4.1 Use of new media by region
...

More new studies by the publisher can be found at iCD Research page.

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Tanya Rezler
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