Click Consult Develop Solution to EU Cookie Law

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Click Consult, an award winning search engine marketing agency based in the UK, have developed a new solution that will help to minimise the impact of the new EU Cookie law on their client websites.

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Click Consult

We pride ourselves on our innovative solutions to technical problems, and this is a perfect example of this ethos. It's important we keep all our client websites operating at the highest possible level.

Click Consult, an award winning search engine marketing agency based in the UK, have developed a new solution that will help to minimise the impact of the new EU Cookie law on their client websites.

The EU Cookie directive is set to take effect on the 26th of May 2012, and is designed to improve data privacy and online security by giving users on the internet more control over the data that is stored about them. This data is also used to improve browsing experience and website performance by storing information about things such as how many times a user viewed a site, what pages they visited, what font size they selected for the site and what language they choose to a view a website in. Losing this data could potentially be a big loss to website owners in the EU.

For this reason, Click Consult internally developed a new solution to the EU Cookie law, which places a bar at the top of the client's website, allowing users to quickly opt-in to having cookies stored without damaging the aesthetics of the website. Their solution relies on JavaScript, used be approximately 98% of internet users, and is fully customisable to meet the bespoke needs of their clients, including design/branding/colour themes already on their website.

"We have known that the EU Cookie law is coming into effect for some time now. This has given our staff the opportunity to internally develop a brilliant solution that means a website can continue to perform optimally after the directive comes into action with no detrimental impact on the aesthetics of their site. This means visitors to our client's websites can continue to browse securely, and we are still able to ensure that their online marketing campaigns are performing at an optimal level." said Matt Bullas, Managing Director of Click Consult. "We pride ourselves on our innovative solutions to technical problems, and this is a perfect example of this ethos. It's important we keep all our client websites operating at the highest possible level, and we're confident that our solution to the EU Cookie law will ensure that this is the case."

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Susie Hood
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