Dazadi.com Increases Social Reach by 487%

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Dazadi.com’s new Director of Interactive Marketing, Amy Shoaff, increased social reach by a whopping 487% with its first ever Facebook Sweepstakes.

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Dazadi.com Increases Social Reach by 487%

The real gem was the 25% of Facebook fans that got their friends to ‘Like’ Dazadi.com’s Facebook Page

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Dazadi.com’s new Director of Interactive Marketing, Amy Shoaff, increased social reach by a whopping 487% with its first ever Facebook Sweepstakes. “Our Dazadi.com $1,000 Shopping Spree Sweepstakes far exceeded our expectations,” stated Shoaff. “We utilized the Dazadi.com website as well as a popular Facebook App to encourage customers to ‘Like’ our Facebook page. Fifteen percent of the entries came through Dazadi.com, while the rest were entered directly into Facebook. However, the real gem was the 25% of Facebook fans that got their friends to ‘Like’ Dazadi.com’s Facebook Page.” Shoaff explains, “that this sort of exponential expansion of the brand is priceless. We plan to spend a lot more time working with these ambassadors to improve our website experience as well as expanding our brand reach through social means.”

The winner, Kerry Boone, from West Virginia, was thrilled to learn of her big win. She chose the Freemotion Touch Screen Treadmill (a $1,000 retail value) from Dazadi.com’s Exercise and Fitness category which features products such as cable cross-over machines, stair climbers, elliptical trainers and more. Dazadi.com plans to add more winners like Boone by expanding its sweepstakes social strategy with to Twitter, Pinterest, and Google + as well.

Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products. Dazadi.com sells over 10,000 unique items for the home including game room equipment (pool tables, air hockey tables, foosball tables), home gym equipment (treadmills, stair climber machines, smith machines, yoga equipment), patio furniture, board games, bicycles, basketball hoops and other home recreational products. Dazadi.com constantly strives to live up to its tagline, “The Home of Awesome,” by carrying only curated, hand picked, awesome products.

For more information on Dazadi please visit dazadi.com, follow Dazadi on Twitter at twitter.com/#!/dazadi or on facebook.com/dazadi.com

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Elan Klaristenfeld
Dazadi, Inc.
818.336.9450 x703
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