HomeCare Magazine Hires New Editor to Lead Health Care Division

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Cahaba Media Group is proud to announce the addition of Russ Willcutt to the editorial team of HomeCare magazine, the leading business magazine for HME professionals.

Cahaba Media Group is proud to announce the addition of Russ Willcutt to the editorial team of HomeCare magazine, the leading business magazine for HME professionals.

Willcutt, a veteran magazine editor with extensive experience in the health care field, will serve as Senior Editor of Cahaba Media Group’s Health Care Division, which includes HomeCare and Senior Care Products magazines. Senior Care Products is the leading resource for products that help seniors age in place.

Former Editor Dave Parks will continue to report and write about the industry for both titles and serve on HomeCare’s Editorial Advisory Board.

“Russ is a true professional and has innovative ideas about the editorial direction of our health care titles,” said Michelle Segrest, Cahaba Media Group’s VP of Editorial. “He is committed to providing the readers with creative and effective business management advice to help them thrive in a constantly evolving industry. He is passionate about delivering useful, practical information and has already made a positive impact on the content of HomeCare and Senior Care Products.”

Willcutt began his publishing career at his alma mater, the University of Alabama at Birmingham, where he produced magazines for the Schools of Medicine, Optometry and Health Professions, among others. He then joined the HealthSouth Corp. as managing editor of the publications division, focusing on rehabilitation and sports medicine. As a freelance writer/editor he then helped produce Executive Traveler and Sports Medicine & Performance magazines before joining Media Solutions, Inc., as executive editor. While with MSI, he launched magazines including Wind Systems, Gear Solutions and Venture—targeting travelers with physical disabilities—and produced Vision for the UAB Department of Ophthalmology.

Willcutt assumed his duties on May 1, 2012.

About HomeCare magazine
HomeCare is the leading business magazine for HME professionals. HomeCare is dedicated to equipping HME providers with the essential information to run a successful business in the evolving HME market. HomeCare delivers to HME providers in-depth analyses of various market segments, features on emerging issues and trends, practical how-to advice on business operations, best-practices profiles and a constant stream of new product information. HomeCare Monday, the magazine’s weekly e-newsletter, is the leading source for timely information on legislative, regulatory and business news in the health care market. http://www.homecaremag.com

About Senior Care Products magazine
Senior Care Products is the industry leader in providing information about products that help seniors age in place. Each issue features new products and the latest assistive technology in the senior market. http://www.scproductsmag.com

About Cahaba Media Group
Founded in 2002, Cahaba Media Group is an independent and entrepreneurially-driven publishing company based in Birmingham, Ala. The company publishes five industry trade magazines (Pumps & Systems, Construction Business Owner, Upstream Pumping Solutions, Senior Care Products and HomeCare), six industry websites, several electronic newsletters and other ancillary products.

Marketing Contact:
Jaime DeArman

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