The pairing of traditional letterforms and hand-lettered calligraphy brings our brand to life with confidence, romance, sophistication, and elegance.
WEST KENNEBUNK, MAINE (PRWEB) May 26, 2012
William Arthur, the stationer renowned for its exquisite craftsmanship and extraordinary customer service, unveiled a redesigned logo on May 18th.
The new logo features a striking emblem of the letters WA in contrasting lettering treatments—a stylish nod to the variety of monogram and duogram designs featured so prominently on William Arthur’s wedding and stationery products.
“The pairing of traditional letterforms and hand-lettered calligraphy brings our brand to life with confidence, romance, sophistication, and elegance,” said Lisa Blinn, William Arthur’s vice-president of Design and Marketing. “It took our team months of reflection, experimentation, and conversation, but I truly believe we captured the breadth and artistry for which William Arthur has always been known.”
The logo, which debuted at the National Stationery Show in New York City, was designed entirely in-house. “Our staff artists possess a deep love of type design,” Ms. Blinn explained. “Moreover, they know our brand. The work they do every day is in many ways the essence of William Arthur.”
“This logo will become iconic for us and our customers, and will serve us nicely when an icon or ‘favicon’ is needed,” she adds. “It also tastefully draws attention to our longevity by incorporating the year of our company’s inception—1949.”
ABOUT WILLIAM ARTHUR
For more than 60 years, William Arthur’s products have been helping people turn everyday moments and once-in-a-lifetime occasions into lasting memories. From their home in West Kennebunk, Maine, William Arthur's craftsmen keep the techniques and traditions of fine paper and printing alive, combining many of the same methods that were used a hundred years ago with state-of-the-art design and technology. Simply put, they — and everyone at William Arthur — are passionate about creating beautiful stationery. William Arthur's goal is to share that passion with its customers by providing them with exquisite products and extraordinary service.