The Lane Style House Launches Crowdfunding Project On Rock The Post

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Fashion PR + Technology = Revolutionary

The Lane Style House

Designers will have the option to lend, rent and accept wholesale orders.

Designer labels spend thousands of dollars managing sample requests from the media and PR services. Unfortunately, a large number of talented designers are not able to receive press and media exposure due to their limited finances, until now.

The Lane Style House believes that money should not affect a brand's ability to gain exposure. The Lane Style House is revolutionizing how the media connects with emerging and established labels by creating an organized online showroom that houses designer samples and can manage requests in an automated environment for a fraction of the costs.

The Lane Style House, LLC, a virtual global showroom, is a pivot that joins fashion stylists, editors, press and buyers with emerging and established designer brands. Featured designers will have the option to lend, rent and accept wholesale orders, right from their own showroom page. The designers will benefit from the backend sample tracking, press crawler and product performance reporting.

The Lane Style House invites its influential users to browse the designer’s showroom page and offers the user a one-click process to request the desired look directly from the designer, free of charge. In the event the user just wants to feature the designer’s image(s) for the desired look, they are able to download a hi-resolution image, directly from the designer’s product page.

Buyers will be able to purchase collections online, in one-click. The Lane Style House is unique because it is the only website that combines sample tracking and requests, clothing rental, wholesale purchasing and press monitoring in a interactive environment, offering an affordable alternative to traditional PR services.

The Lane Style House's revenue will come from our consumers paid monthly, quarterly and annual subscriptions and an initial set-up fee for showroom placement.

The Lane Style House has launched a crowdfunding campaign on Rock The Post to involve the fashion industry community with further website development and to cover staffing needs. In exchange for the support, the company offers perks such as Fashionable "Thank You" gifts; Membership Discounts; Partners Page Banner Positions; and more...

About The Lane Style House

The Lane Style House, LLC, a virtual global showroom, is a pivot that joins fashion stylists, editors, press and buyers with emerging and established designer brands.

The company was founded by Barbara Lane and Ephram Snowden. Barbara has ten years experience as a freelance fashion stylist. Eight years entrepreneurship experience and website design and five years government finance experience. On the other hand, Ephram has twenty-five years inside and outside sales experience, with a successful sales track record. 8 years startup experience, responsible for operations, sales & marketing, vendor relations.

About Rock The Post

Rock The Post is a crowdfunding site oriented to fund small businesses, entrepreneurs, and other project creators. The site is a great tool for entrepreneurs to leverage their networks and reach new ones, to fill the missing pieces of their projects. The crowdfunding site is the ideal resource for startups and companies ramping up.

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Barbara Lane
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