Five Pet Place Unveils Luxury Brand; Extensive Collection of Designer Products

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Boutique Stresses Form, Function and Quality in Products and Advanced E-Commerce Website

Five Pet Place presented Scratching Post No. 000001 to former Soviet president Mikhail Gorbachev.

"Pets are family members now," said Ostrofsky. "We felt the time was right for a series of sophisticated, attractive and very high quality products that address the physical and psychological needs of cats."

Five Pet Place, a company specializing in producing attractive and functional products for cats, today revealed its extensive collection of Pet Accessories for the Homeā„¢ at fivepetplace.com -- an advanced e-commerce website where consumers can build their products to order and obtain complimentary cat related gifts.

The company was founded by Michael Ostrofsky, a dedicated cat lover who, after building a home, couldn't find attractive, high-quality items to care for his five cats. "Nothing in the market was going to look good in my home," said Ostrofsky. "So I designed and built a few items with my Dad -- and they were so well received the idea for a company was born."

About the Collection

The company's offerings include a Food & Water Server, Litter Cabinet, Scratching Pad, Scratching Post and Window Bed. Engineered to provide cats the best of care then styled to accent a home's fine cabinetry and trim, the products are available in a variety of paint and stain finishes and may be customized to order through a menu of designer accents.

"Pets are family members now," said Ostrofsky. "Yet pet products have stayed the same. We felt the time was right for a series of sophisticated, attractive and very high quality products that address the physical and psychological needs of cats."

Complimentary cat related gifts, including cat birthday e-cards and calendars, are available at My Pet Place, a special area of the site that's open to all cat people. "Five Pet Place is more than best in class products," said Ostrofsky. "We're about caring and the positive, happy and loving bonds formed between people and their cats."

Attractive Form with Useful Function

Product specifications were established by monitoring the daily activities of Napa, Sabrina, Lucy, Sparky and Paint -- the Five Pet Place cats. Once each product was used on a daily basis, it was styled to compliment a home's decor. As a result, the products offer a unique combination of proven performance for cats and pleasing aesthetics for the people who love them.

"Every aspect of these products was driven by the well being of my cats" said Ostrofsky. "The restaurant grade bowls in our Food & Water Server. The natural, untreated sisal rope in our Scratching Pad and Post. The materials in our Window Bed. We're talking about more than aesthetics here as health, safety and performance considerations were behind each of those product-related decisions."

Direct-to-Consumer Business Model

The company's products will be sold exclusively through an advanced, purpose built e-commerce site at fivepetplace.com. The site features attractive design, powerful photography and advanced programming from a highly respected team of web developers.

"Retail and distribution channels increase cost without improving product. Presenting product in a beautiful, information-rich environment that feels comfortable and inviting was critical -- something you just don't find in traditional retail channels. We want consumers picturing these products in their homes and our site does a fantastic job of doing it," said Ostrofsky.

A Brand with Meaning

While Five Pet Place is named after the five cats that inspired the company's products, the brand is dedicated to the well being of all of them. To that end, the company has established The Five Pet Place Rewards Program to encourage individuals to adopt, spay or neuter cats and kittens or donate and volunteer at shelters to benefit cats in need. Time and expenses are then reimbursed with the purchase of one of the company's products.

"We're very proud of what our brand represents," said Ostrofsky. "We want to help cats and encourage others to do the same. We also wanted to recognize those incredible people who volunteer at shelters, foster cats and kittens in their homes and are out there dealing with challenging situations and saving lives on a daily basis."

Made in the U.S.A.

Five Pet Place produces its products in the United States using as many domestically produced components as possible. More than the bottom line is taken into the company's operations.

"I'm not having my products made in places where people eat cats," Ostrofsky said. "You can't say you care about them if you do. Too many turn a blind eye to animal rights, human rights and the environment when making products. I don't. Besides, Americans need to get back to work."

About Five Pet Place

Based in Mission San Jose, California, Five Pet Place is a design house specializing in producing attractive and functional products for cats and selling them exclusively through an advanced, purpose built e-commerce website at fivepetplace.com.

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