The Devon Horse Show and Country Fair Launches Mobile App for its 116th Show

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‘Devon 2012,’ the first horse show app in the country, offers complete schedule of events and exhibitions, latest results and vendor information

The Devon Horse Show and Country Fair, the largest outdoor multi-breed horse show in the country and the premiere social event of the region, today announced it has launched a mobile app for its 116th event, being held from Thursday, May 24 to Sunday, June 3. The app, Devon 2012, is the first of its kind developed for a horse show in America and is currently available in the app stores for iPhone and Android.

“The Devon Horse Show and Country Fair is recognized internationally because of our ability to promote the equestrian sport and contribute to the community outside the show,” said Wade McDevitt, President of the Devon Horse Show and Country Fair. “Each year, we look for new ways to grow and engage exhibitors, sponsors and spectators through our website, online store and social media efforts. A mobile app seemed like the next logical step and a perfect way to keep the horse show audience engaged and informed with everything going on at the show.”

Zer0 to 5ive, a proud sponsor of the Devon Horse Show and Country Fair since 2006, collaborated with the team at Devon for the app design and development. Over the years, the Devon-based agency has spearheaded the development of the Show’s website, online store and marketing collateral. Zer0 to 5ive’s development team built the app on an intuitive, easy-to-use platform, ensuring the Devon team is able to update and manage the content seamlessly and in real-time.

“We’re excited to make the Devon Horse Show the first in the country to have its own app,” said Michelle Pujadas, Founder and Co-CEO of Zer0 to 5ive. “The Devon Horse Show and Country Fair means a lot to our community and we are thrilled to be a part of its ongoing success.”

Devon 2012 offers a number of interactive features, as well as important information, including:

  •     Results and orders of go
  •     Schedule of events and exhibitions
  •     Interactive map of the grounds, with detailed booth and vendor information
  •     Ticket sales
  •     Shopping and entertainment details

The app is now available in the respective app stores for the iPhone and Android devices.

About the Devon Horse Show and Country Fair
In 1896, the Devon Horse Show started as a one-day show. Now, years later, it has become the oldest and largest outdoor multi-breed competition in the United States. It is internationally recognized, USEF-A rated, and one of the most exciting events to happen in our area. While it draws top competitors from around the world, the show continues to reflect the local traditions and lifestyles of the Philadelphia Main Line. In 2010 Devon has become just the fourth American horse show to be honored with the designation as a USEF Heritage Competition. This award is reserved for those competitions that have been in existence for more than a quarter century, promoted and grown the equestrian sport, and made a contribution to the community outside the gates of the horse show by achieving, maintaining and promoting the equestrian ideals of sportsmanship and competition.

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Mimi Killian

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