We set out to simplify and clarify the RAPS brand, to really capture the essence of what makes RAPS unique, valuable and different.
Rockville, MD, USA (PRWEB) May 29, 2012
The Regulatory Affairs Professionals Society (RAPS) today unveiled its new tagline, “Driving Regulatory Excellence (TM).” The RAPS logo and new tagline are the cornerstones of the RAPS brand. The new tagline was created to convey the proactive nature and importance of both RAPS and the regulatory profession, and connect RAPS’ brand with the vital role of those involved with the regulation of healthcare and related products across the globe. The announcement was made today by RAPS Executive Director Sherry Keramidas, PhD, FASAE, CAE.
“We set out to simplify and clarify the RAPS brand, to really capture the essence of what makes RAPS unique, valuable and different,” said Keramidas. “We are fully committed to the regulatory profession and its practitioners. We are passionate about helping regulatory professionals excel in their jobs, and about leading the profession in rising to the challenges of the present and future. When you boil it down, RAPS really is focused on driving regulatory excellence at all levels. This tagline has a certain authenticity to it that resonates with all our stakeholders.”
Driving Regulatory Excellence (TM) replaces the previous tagline, “Making better healthcare products possible,” which had been in use since 2007.
The Regulatory Affairs Professionals Society (RAPS) is the largest global organization of and for those involved with the regulation of healthcare and related products, including medical devices, pharmaceuticals, biologics and nutritional products. Founded in 1976, RAPS helped establish the regulatory profession and continues to actively support the professional and lead the profession as a neutral, non-lobbying nonprofit organization. RAPS offers education and training, professional standards, publications, research, knowledge sharing, networking, career development opportunities and other valuable resources, including Regulatory Affairs Certification (RAC), the only post-academic professional credential to recognize regulatory excellence. RAPS is headquartered in suburban Washington, DC, with offices in Europe and Asia, and chapters and affiliates worldwide. RAPS.org