Briteyellow Announces Managed Wi-Fi Service in Poole, Dorset

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Cranfield - based wireless communications service provider, Briteyellow Limited, has installed a managed Wi-Fi service at the Dolphin Shopping Centre in Poole, Dorset.

Cranfield - based wireless communications service provider, Briteyellow Limited, has installed a managed Wi-Fi service at the Dolphin Shopping Centre in Poole, Dorset.

The service is powered by the Britezone system and manages connectivity and interactive advertising across the entire shopping mall area.

The Dolphin Shopping Centre has an annual footfall of 12million with more than 120 stores including River Island, Beales, Next, BHS, Marks and Spencers, Primark and Animal and is recognised as one of the major style destinations along the south coast of England.

The new Dolphin Shopping Centre Wi-Fi infrastructure is based on high performance mesh equipment and cloud-hosted management systems.

John Grinnell, Centre Manager, said: “We wanted to implement the best-in-class solution when it comes to retail Wi-Fi services.

“Britezone is a proven system and provides consistent, high speed connectivity. It allows us to manage and monitor customer interactions efficiently and presents customer content including targeted advertising in real-time.”

Fredi Nonyelu, Managing Director of Briteyellow, said: “We are delighted that Briteyellow is able to demonstrate the power, flexibility, scalability of its Britezone Wi-Fi services at the Dolphin Shopping Centre.

“A shopping mall area presents several challenges when it comes to deploying ubiquitous Wi-Fi coverage affordably. In most cases it is not possible to run Ethernet cabling to every access point and given the large areas required, the high density of footfall, and requirement to minimise disruption to retailers, it can present several challenges for Wi-Fi operators.”

Information for editors:

Briteyellow Limited is a growing and privately held wireless communications service provider. The company operates managed Wi-Fi and Internet access solutions for venue operators and landlords. For Services enquiries contact Fredi Nonyelu at Briteyellow Ltd. Tel: 0845 557 0520 E-mail fredi(dot)nonyelu(at)briteyellow(dot)com.

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Fredi Nonyelu

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