Media Demographics, Inc. Launches Industry Leading "Renter Nation" Website

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The Country's Only Website By, For and About America's More Than 100 Million Residential Renters.

Renter Nation is the country's only website by, for and about America's more than 100 million residential renters.

Media Demographics, Inc., the leading global provider of entertainment, information and service to residential renters worldwide, announced today the successful launch of its internet portal “Renter Nation” (

Renter Nation® is the country’s only web platform by, for and about America’s more than 100 million renters. It combines dynamic apartment search capability with user friendly, interactive functionality designed to encourage repeat visits to the site. These features include Renter Nation’s exclusive Rentertainment™ interactive video and photograph platform, Cashback Shopping, discount coupons, voter registration as well as blogs and social media applications.

The website serves as an excellent way for Fortune 500 and other companies to directly reach renters. Media Demographics’ Chief Operating Officer Steve Crawford said that renters have largely avoided the problems caused by the collapse of single-family home prices and underwater mortgages. “Renters represent the Great Unleveraged Class. Our intent is to offer companies throughout the world a way to directly reach this huge, untapped population segment,” Mr. Crawford said. “Our combination of entertainment, information and service will encourage renters to continue to visit Renter Nation time and time again - even after they’ve found their perfect apartment or rental home on Renter Nation,” Mr. Crawford added.

Media Demographics’ CEO Bill Deegan noted that Renter Nation is also unique among apartment internet listing services in that its content and web applications emphasize pride in renting. “For too long renters have been considered second class citizens because we rent our homes. Renter Nation is the first to proclaim that this negative societal attitude has come to an end.” Mr. Deegan added that Renter Nation will work with anyone who believes in the cultural, political and economic importance of renters. “Renters are finally saying that we will no longer tolerate being treated as America’s proverbial ‘step-children’ because we rent. We intend to unleash the power of more than 100 million residential renters and support efforts that will lead to more and better rental housing,” Mr. Deegan concluded.

Media Demographics, Inc. is the leading developer of websites addressing the needs and aspirations of residential renters and rental property owners. In addition to Renter Nation, the company has several other renter websites under development in the U.S., Europe and Asia. Media Demographics, Inc. is based in Sioux Falls, South Dakota.

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William Deegan
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